Yoga mats are specially fabricated mats used to prevent hands and feet from slipping during asana practice in modern yoga as exercise. A yoga mat marks space in the class but can avoid its usage if seated on a carpeted floor or green grass. It can be used in yoga and fitness clubs, household and others.
MARKET DYNAMICS
The yoga mat market has witnessed significant growth due to rising demand for the sports industry. Moreover, the increasing R&D activities and increasing population provide a huge market opportunity for the key players operating in the yoga mat market. However, strict government regulations are projected to hamper the overall growth of the yoga mat market.
MARKET SCOPE
The "Global Yoga Mat Market Analysis to 2028" is a specialized and in-depth study of the consumer goods industry with a special focus on the global market trend analysis. The report aims to provide an overview of the yoga mat market with detailed market segmentation material, end user, distribution channel and geography. The global yoga mat market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading yoga mat market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global yoga mat market is segmented on the basis of material, end user and distribution channel. On the basis of material, the global yoga mat market is divided into PVC, TPE, rubber, PE and cotton/jute. On the basis of end user, the global yoga mat market is divided into yoga and fitness clubs, household and others. On the basis of distribution channel, the global yoga mat market is divided into supermarket/hypermarket, specciality stores, e-commerce and others.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global yoga mat market based on various segments. It also provides market size and forecast estimates from the year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The yoga mat market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the yoga mat market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the yoga mat market in these regions.
MARKET PLAYERS
The reports cover key developments in the yoga mat market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market players from yoga mat market is anticipated to lucrative growth opportunities in the future with the rising demand for yoga mat in the global market. Below mentioned is the list of few companies engaged in the yoga mat market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the yoga mat market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- Adidas
- ALO, LLC.
- Aurorae Yoga, LLC
- Eupromed
- Hugger Mugger
- Jade Yoga
- Khataland
- Liforme Ltd.
- Lululemon Athletica
- Manduka
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.