Period trackers and calendars are examples of health apps for women. These apps assist women in tracking/predicting ovulation, menstrual cycles, overall body health, mood evaluation, and birth control pill management. These apps assist women in gaining a better understanding of their bodies and reducing the chance of unwanted pregnancies. Doctors and physicians can also use these applications. Doctors use this information to provide their patients with better health services and advice. Medical device companies are increasingly cooperating with software developers to create a variety of monitoring and diagnostic applications that make it easier for patients to communicate with their doctors.
MARKET SCOPE
The Global Women Health App Market Analysis to 2028 is a specialized and in-depth study of the healthcare industry with a special focus on the global market trend analysis. The report aims to provide an overview of the women health app market with detailed market segmentation by type. The report provides key statistics on the market status of the leading women health app market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
- The women health app market is segmented on the basis of type.
- Based on type the market is segmenetd as, fitness and nutrition, menstrual health, pregnancy tracking, menopause, disease management and others.
MARKET DYNAMICS
Drivers:
- Increasing stress among women especially in working women along with change in dietary habits and lifestyles.
- Growing penetration of mobile phones and technology is expected to boost the market growth.
- Increasing prevalence of diseases in women is also expected to fuel the market growth.
- Increasing awareness among women for these apps to track their menstrual cycles, ovulation phase and fertility.
Restraints:
- However, lack of awareness about such apps in some developing nations is expected to restrain market growth during the forecast period.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2019 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The women health app market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the women health app market in these regions.
IMPACT OF COVID-19 ON WOMEN HEALTH APP MARKET
COVID-19 first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. The US, India, Brazil, Russia, France, the UK, Turkey, Italy, and Spain are some of the worst affected countries in terms confirmed cases and reported deaths. The COVID-19 has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. Shutdown of various plants and factories has affected the global supply chains and negatively impacted the manufacturing, delivery schedules, and sales of products in global market. Few companies have already announced possible delays in product deliveries and slump in future sales of their products. According to the current market situation, the report further assesses the present and future effects of the COVID-19 pandemic on the overall market, giving more reliable and authentic projections In addition to this, the global travel bans imposed by countries in Europe, Asia-Pacific, and North America are affecting the business collaborations and partnerships opportunities.
MARKET PLAYERS
The report covers key developments in the women health app market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the marketwere acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market payers from women health app market are anticipated to lucrative growth opportunities in the future with the rising demand for women health app in the global market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the women health app market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- Flo Health, Inc.
- Clue by Biowink GmbH
- Apple Inc.
- Fitbit LLC.
- Withings
- Natural Cycles USA Corp
- Glow, Inc.
- NURX Inc.
- Cycle Technologies. DOT
- Ovia Health