wipes Market

The global wipes market accounted for US$ 4,546.5 Mn in 2018 and is expected to grow at a CAGR of 11.8% during the forecast period 2019 – 2030, to account for US$ 16,188.9 Mn by 2030.

Wipe is a small moist cloth that is used for cleaning surfaces. Various types of wipes are commercially available such as baby wipes, makeup removal wipes, cooling wipes, perfume wipes, body wipes, medical wipes, general cleaning wipes, pet wipes, intimate wipes, deodorant wipes, and nail polish removal wipes, antibacterial wipes, among others. These wipes are subjected to light rubbing or friction to remove dirt or liquid from the surface. The key advantage of wipes is convenience. Using wipes is quicker and easier than the alternative of dispensing a liquid and using another cloth or paper towel to clean or remove dust. Wipes serves a number of personal and household purposes. The global wipes market is growing at a faster pace owing to factors such as the growth of the personal care industry in the developed and developing countries and rising demand for wipes due to coronavirus outbreak. Moreover, the rising adoption of biodegradable wipes and growing demand for natural and chemical-free wipes is projected to provide a market opportunity for the key players operating in the global wipes market.

Based on type, the wipesmarket has been segmented into baby wipes, facial wipes, moist flushable wipes, household wipes, and others. The baby wipessegment dominated the wipesmarket in 2018. Moreover, thehousehold wipessegment is expected to grow at a rapid pace during forecast period.An increasing rate of childbirth, rising population of working women, coupled with modernization in healthcare practices, are the key factors propelling the demand for baby wipes globally. Moreover, the household wipes segment is projected to grow at a faster pace over the forecast period.

In 2018, North America held the largest share of the global wipes market. The demand for wipes is expected to increase in the North American countries such as the US and Canada due to rising awareness about specialty wipes and high focus on cleanliness and sanitation in retail shops, schools, universities, hospitals, and public places. Consumers, especially in food-joints, are highly conscious about the quality, hygiene, and ambiance of the place. Unpleasant experiences lead to the loss of customers. These factors have further boosted the demand for cleaning wipes in the North America region. Moreover, other factors such as rapid urbanization and changing lifestyles have led to a surge in demand for personal care products such as baby wipes and facial wipes. Additionally, the rapid growth of online retailing and increasing product innovation is contributing to wipes market growth in North America.

Some of the players present in global wipes market are Reckitt Benckiser Group Plc., Procter & Gamble, S.C. Johnson & Son, The Clorox Company, Contac Inc., Diamond Wipes International Inc., DuPont de Nemours, Inc., Rockline Industries, Kimberly-Clark Corporation, Nice-Pak Products, Inc. among many others.

Impact of COVID-19 Pandemic on Wipes Market
COVID-19 outbreak first began in Wuhan (China) during December 2019, and since then it has spread across the globe at a fast pace. China, Italy, Iran, Spain, the Republic of Korea, France, Germany, and the US are among the worst affected countries in terms confirmed cases and reported deaths as of March 2020. The COVID-19 outbreak has affected economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. The overall market breakdown due to COVID-19 is also affecting the growth of the wipes market due to shutting down of factories, obstacle in supply chain, and downturn in world economy.

The overall global wipes market size has been derived using both primary and secondary source. The research process begins with exhaustive secondary research using internal and external sources to obtain qualitative and quantitative information related to the wipesmarket. Also, multiple primary interviews were conducted with industry participants and commentators in order to validate data and analysis. The participants who typically take part in such a process include industry expert such as VPs, business development managers, market intelligence managers, and national sales managers, and external consultants such as valuation experts, research analysts, and key opinion leaders specializing in the wipes market.