Web analytics includes a set of approaches applied to maximize online as well as e-commerce activities. It extracts and classifies qualitative and quantitative data to identify as well as analyze on-site and off-site trends and patterns. Web analytic approaches and requirements differ as per the organizational needs. Further, these analytics services may also be accompanied by associated sources, such as direct mail, sales, and website performance data, and email marketing response rates, among others.
MARKET SCOPE
The "Global Web Analytics Market Analysis to 2028" is a specialized and in-depth study with a special focus on the global market trend analysis. The report aims to provide an overview of the web analytics market with detailed market segmentation by solution, application, end-user, and geography. The report provides key statistics on the market status of the leading web analytics market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
- Based on solution, the global web analytics market is segmented into search engine tracking and ranking, heat map analytics, marketing automation, behavior-based targeting, and others.
- On the basis of application, the market is segmented into multichannel campaign analysis, social media management, targeting and behavioral analysis, display advertising optimization, marketing automation, and others.
- Based on end-user, the market is segmented into retail, manufacturing, IT and telecom, BFSI, healthcare, transportation and logistics, media and entertainment, and other.
MARKET DYNAMICS
Drivers:
- The web analytics market is highly propelled with increasing competition among companies to enhance their marketing activities. Also, the emergence of mobile analytics is expected to bolster the growth of the web analytics market. High adoption of smartphone and tablets have influenced the use of mobile analytics among users.
- Increasing awareness regarding effective use of huge amounts of unorganized random data as well as the enhanced performance of web analytics by diverse enterprises is expected to offer potential opportunities to the web analytics market.
Restraints:
- Data privacy is one of the major concern that could hamper the web analytics market growth.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2019 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The web analytics market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the web analytics market in these regions.
IMPACT OF COVID-19 ON WEB ANALYTICS MARKET
COVID-19 first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. The US, India, Brazil, Russia, France, the UK, Turkey, Italy, and Spain are some of the worst affected countries in terms confirmed cases and reported deaths. The COVID-19 has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. Shutdown of various plants and factories has affected the global supply chains and negatively impacted the manufacturing, delivery schedules, and sales of products in global market. Few companies have already announced possible delays in product deliveries and slump in future sales of their products. In addition to this, the global travel bans imposed by countries in Europe, Asia-Pacific, and North America are affecting the business collaborations and partnerships opportunities.
MARKET PLAYERS
The report covers key developments in the web analytics market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market players from web analytics market are anticipated to lucrative growth opportunities in the future with the rising demand in the global market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the web analytics market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- Adobe Systems Incorporated
- AT Internet
- Google LLC
- IBM Corporation
- Microsoft Corporation
- MicroStrategy Incorporated
- SAS Institute
- Tableau Software
- Webtrends Corp.
- Yahoo Analytics