Waterproof mascara is a type of mascara that is resistant to being washed away by water. Carbon black or iron oxide, which are used as pigments to darken the lashes, a polymer that coats the lashes, and oils or waxes to thicken the mascara are the most common constituents in mascara. Lanolin oil, mineral oil, paraffin oil, petrolatum oil, castor oil, carnauba wax, and candelilla wax are some of the oils utilised. Aside from these essential elements, waterproof mascaras also contain a chemical.
MARKET DYNAMICS
Increasing number of working women population is driving the growth of the waterproof mascara market. Furthermore, improved technology leading to growing demand for luxury eye makeup products, is anticipated to create market opportunities for the waterproof mascara market during the forecast period. However, presence of harmful chemicals may restrain the growth of the waterproof mascara market.
MARKET SCOPE
The "Waterproof Mascara Market" is a specialized and in-depth study of the consumer goods industry with a particular focus on the global market trend analysis. The report aims to provide an overview of the waterproof mascara market with detailed market segmentation by type and by distribution channel. The waterproof mascara market is expected to witness high growth during the forecast period. The report key trends and opportunities in the market.
MARKET SEGMENTATION
The waterproof mascara market is segmented into type, and distribution channel. By type, the waterproof mascara market is classified into curling mascara, volumizing mascara and others. By distribution channel, the waterproof mascara market is classified into supermarkets and hypermarkets, specialty stores, online retail and others.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry, including both qualitative and quantitative information. It provides an overview and forecast of the global waterproof mascara market based on various segments. It also provides market size and forecast estimates from the year 2019 to 2028 concerning five major regions, namely, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South America. The waterproof mascara market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally, along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the waterproof mascara market from both demand and supply side. Further, it evaluates market dynamics affecting the market during the forecast period, i.e., drivers, restraints, opportunities, and future trends. The report also provides exhaustive PEST analysis for all five regions, namely, North America, Europe, APAC, MEA, and South America, after evaluating political, economic, social, and technological factors affecting the waterproof mascara market in these regions.
MARKET PLAYERS
The report covers vital developments in the waterproof mascara market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals, and others, such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions and partnerships & collaborations. These activities have paved the way for the expansion of business and customer base of market players. The market players from the waterproof mascara market are anticipated to witness lucrative growth opportunities in the future with the rising demand for table stand in the global market. Below mentioned is the list of few companies engaged in the waterproof mascara market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the waterproof mascara market. Besides, the report focuses on leading industry players with information such as company profiles, products, and services offered, financial information of the last three years, the critical development in the past five years.
- L'Or?al Paris
- Estee Lauder
- Shiseido
- The face shop
- Revlon
- Dior
- Chanel
- Elizabeth Arden
- Carslan
- Marie Dalgar