Video processing combines efficient IP conversion, ultra-high-density transcoding, adaptive bitrate (ABR) packaging, encryption and streaming into a modular, virtualized solution which results in a highly flexible and cost-efficient way to give today's consumers the innovative live streaming and live-to-VoD multiscreen services that helps ensure satisfaction and loyalty. Enterprises and SMEs are heavily adopting cloud-based video processing solutions where they can have flexibility and robustness in the service. A cloud-based video processing platform is a solution that offers standardized capabilities and multiple monetization models to video service providers. These platforms also help to integrate capabilities and models with multiscreen video infrastructure, video-on-demand, and television. Several cloud-based video processing and delivery platform providers offer solutions capable of being deployed on multiple mobile platforms and over-the-top (OTT) devices.
MARKET SCOPE
The "Global Video Processing Platform Market Analysis to 2028" is a specialized and in-depth study of the Video Processing Platform Market with a special focus on the global market trend analysis. The report aims to provide an overview of video processing platform market with detailed market segmentation by component, application, industry, content type, and geography. The global Video Processing Platform Market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading video processing platform market players and offers key trends and opportunities in the video processing platform market.
MARKET SEGMENTATION
- The global video processing platform market is segmented on the basis of component, application, industry, content type.
- On the basis of component, the market is segmented as hardware, platform, and services.
- On the basis of application the market is segmented into video upload and ingestion, dynamic ad insertion, and video transcoding and processing.
- On the basis of industry, the market is segmented as BFSI, manufacturing, healthcare and life sciences, IT and telecommunication, retail and consumer goods, media and entertainment, and others.
- On the basis of content type, the market is segmented as real-time/live, on-demand.
MARKET DYNAMICS
Drivers:
- Growing need for transcoding to deliver videos to maximum end users.
- Growth in demand for real-time/live video services.
Restraints:
- High content creation cost and the threat of content piracy.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2019 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The Video Processing Platform Market market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the marketduring the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the video processing platform market in these regions.
IMPACT OF COVID-19 ON VIDEO PROCESSING PLATFORM MARKET
The need to maintain employees' safety during COVID-19 has forced many corporations to change their regulations and policies. The foremost cause of the business disruption was the inability to move workforce and coordinate HR as earlier. The inability to travel and cross borders and social distancing have forced businesses to change their current ways of functioning and reconsider operational choices. Governments are working closely with cloud providers to fight the COVID-19 pandemic; for instance, the White House has announced the launch of COVID-19 High-Performance Computing Consortium to provide worldwide COVID-19 researchers with access to the world's most powerful high-performance computing resources that can significantly advance the pace of scientific discovery to stop the virus.
MARKET PLAYERS
The report covers key developments in the video processing platform market organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the marketwere acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market payers from Video Processing Platform Marketmarket market are anticipated to lucrative growth opportunities in the future with the rising demand for Video Processing Platform Market in the global market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the Video Processing Platform Market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- Akamai
- Imagine Communications
- MediaKind
- Kaltura
- ATEME
- Synamedia
- SeaChange
- Vantrix
- NVIDIA
- Pixel Power.