The tortilla market size is projected to reach US$ 33.09 billion in 2023 to US$ 45.18 billion by 2031; it is estimated to register a CAGR of 4.0% from 2023 to 2031.

Tortillas are round, thin flatbreads originating from Mexico. Tortillas are mainly made from corn, wheat, and other flour such as chickpea flour, fava bean flour, and multigrain flour. The demand for tortilla is increasing globally with rising inclination toward Mexican cuisine, rising number of Mexican restaurants, and surging number of people exploring various global cuisines. Also, the rising trend of eating out is propelling the demand for tortilla dishes such as tacos, burritos, and quesadillas, driving the sales of tortilla market. The demand for organic tortilla is also increasing in the region as consumers prefer certified organic ingredients that are free from genetically modified organisms (GMOs), pesticides, and harmful chemicals.

Consumers' interest in identifying the ingredients on the product packaging has triggered their inclinations toward clean-label products. They are becoming aware of the adverse health impacts associated with consuming various artificial food ingredients, such as colorants, flavors, texturizers, and emulsifiers. An understandable and clear label with thorough ingredient information attracts consumers. Using clean-label ingredients also assists manufacturers in their marketing and branding strategies. Thus, the rising demand for natural, organic, and clean-label products is expected to introduce new trends into the tortilla market during the forecast period.

Based on source, tortilla market is categorized into wheat, corn, and others. In 2022, the corn segment dominated the global tortilla market. Tortillas are traditionally made from corn. Corn tortillas have a few health advantages such as fewer calories, carbohydrates, and sodium but more fiber than wheat tortillas. They are considered gluten-free. The most common types of corn tortillas are yellow and white corn tortillas. Yellow corn tortillas have beta-carotene, which gives them a slight edge over white. Blue corn tortillas are the healthiest choice as they are higher in protein and have less starch than white and yellow corn tortillas.

Online retail is the fastest-growing distribution channel in the global tortilla market owing to the convenience of shopping, product delivery, and other advantages. Online retail stores offer various products with heavy discounts; consumers can conveniently buy desirable products remotely. Additionally, home delivery service attracts a large group of customers to shop through e-commerce platforms. Moreover, these websites offer descriptive product information and user reviews, which help buyers compare products and make informed decisions. These factors boost the tortilla market growth for the online retail segment. Further, during the COVID-19 pandemic, online retail channels gained popularity as they offered home delivery services.

A few players operating in the tortilla market include GRUMA SAB de CV, PepsiCo Inc, La Tortilla Factory Inc, Intersnack Group GmbH & Co KG, Aranda's Tortilla Company Inc, Paulig Ltd, General Mills Inc, Conagra Brands Inc, Goya Foods Inc, Moctezuma Foods SRO, Komali Tortillas GmbH, Greendot Health Foods Pvt. Ltd., Paul's Organics, Fresca Mexican Foods, Mi Rancho, Joy Food Products, Delibreads Europe S.L., Habanero Foods, Leighton Foods AS, and The Hain Celestial Group Inc, among others. Players operating in the tortilla market focus on providing innovative and healthy products at affordable prices to fulfill customer demand.

The overall tortilla market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain more analytical insights into the topic. The participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers-along with external consultants such as valuation experts, research analysts, and key opinion leaders-specializing in the tortilla market.