A throw pillow is a small, decorative soft furnishing item made from a wide range of textiles including cotton, silk, leather, linen, microfibre, suede, chenille, and velvet. Throw pillows serve both an aesthetic and a functional purpose. Decorative pillows are mostly used to tie in color accents within a room, walls, often drawing on the colors in drapes, or area rugs. They can also be used to give a more casual feeling by looking as though they were thrown onto a piece of furniture.
MARKET SCOPE
The "Global Throw Pillows Market Analysis to 2028" is a specialized and in-depth study of the consumer goods industry with a special focus on the global market trend analysis. The report aims to provide an overview of the throw pillows market with detailed market segmentation by material, packaging format, end use industry, and geography. The report provides key statistics on the market status of the leading throw pillows market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
- Based on type, the global throw pillows market is segmented into cotton pillow, down and feather pillow, memory foam pillow, and others.
- Based on application, the global throw pillows market is segmented into household, commercial, and others
MARKET DYNAMICS
Drivers
- Increasing demand for pillows as it supports good posture
- Increase in demand for decorative and soft pillows
- The compact size and ease of production aids the market growth.
- Rising R&D activities drive the throw pillows market.
Restraints
- Relatively high price of the material.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2019 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The throw pillows market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the marketduring the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the throw pillows market in these regions.
IMPACT OF COVID-19 ON throw pillows MARKET
COVID-19 first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. The US, India, Brazil, Russia, France, the UK, Turkey, Italy, and Spain are some of the worst affected countries in terms confirmed cases and reported deaths. The consumer goods industry is one of the major industries suffering serious disruptions, such as supply chain breaks, technology events cancellations, and office shutdowns, as a result of this pandemic. The shutdown of various plants and factories in leading regions such as North America, Europe, Asia Pacific, South America, and the Middle East & Africa has affected the global supply chain and negatively impacted the manufacturing, delivery schedules, and sales of various goods. Furthermore, various companies have already announced possible delays in product deliveries and slump in future sales of their products.
MARKET PLAYERS
The report covers key developments in the throw pillows market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved the way for the expansion of business and customer base of market players. The market players from throw pillows market are anticipated to witness lucrative growth opportunities in the future with the rising demand for throw pillows in the global market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the throw pillows market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- PATEX
- Pacific Brands
- RIBECO
- MyPillow
- PENELOPE
- Magniflex
- Tempur-Pedic
- John Cotton
- Paradise Pillow
- Pacific Coast
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.