MARKET INTRODUCTION
Digital is the rapidly growing segment in the advertising market, and a formidable revenue engine for numerous digital technology players. Telecom companies are significantly focusing on adopting advertising business model and developing offerings to rise their participation and revenue share in digital advertising market. The digital advertising providers the potential to expand their revenue base and shift toward high growth digital business models. Thus, participation in the digital advertising ecosystem facilitates the telcos to expand beyond their core business services and geographical foothold, thereby boosting operational scale.
MARKET DYNAMICS
The major factors that are boosting the growth of the telco digital advertising market are the increase in spending on digital advertising, diversification of revenue sources by the telecom industry players. In addition, the tremendous shift toward smartphones by the people is further propelling the growth of the telco digital advertising market.
MARKET SCOPE
The "Global Telco Digital Advertising Market Analysis to 2028" is a specialized and in-depth study of the electronics and semiconductor industry with a special focus on the global market trend analysis. The report aims to provide an overview of telco digital advertising market with detailed market segmentation by advertising, platform, and geography. The global telco digital advertising market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading telco digital advertising market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global telco digital advertising market is segmented on the basis of advertising format and platform. Based on advertising format, the market is segmented as social media, search engine, video, email, and others. Further, on basis of platform the telco digital advertising market is segmented as mobile, desktop, and others.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global telco digital advertising market based on various segments. it also provides market size and forecast estimates from the year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The telco digital advertising market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting telco digital advertising market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period, i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for the telco digital advertising market for each region.
MARKET PLAYERS
The reports cover key developments in the telco digital advertising market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved the way for the expansion of business and customer base of market players. The market payers from telco digital advertising market are anticipated to lucrative growth opportunities in the future with the rising demand for telco digital advertising in the global market. Below mentioned is the list of few companies engaged in the telco digital advertising market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last three years, key development in the past five years.
- AT&T
- OOREDOO GROUP (Indosat)
- SFR
- Singtel
- Telef?nica, S.A.
- Verizon
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.