sugarcane juice Market

The sugarcane juice market was valued at US$ 138.09 million in 2021 and is projected to reach US$ 233.61 million by 2028. It is expected to grow at a CAGR of 7.8% from 2021 to 2028.

Market Overview

The process of obtaining sugarcane juice involves pressing the stripped stalks of the plant using an extractor or mill. This crop is extensively cultivated in Southeast Asia, North Africa, and Latin America. Notably, sugarcane juice is a highly nutritious beverage that contains a wealth of antioxidants, vitamin C, fiber, phytochemicals, and other beneficial nutrients. Consumers can conveniently purchase packaged versions of sugarcane juice in bottles, cans, or cartons from a range of retail outlets, including supermarkets, hypermarkets, convenience stores, e-commerce platforms, and other distribution channels.

Market Segmentation

On the basis of the packaging type, the sugarcane juice market is bifurcated into bottles, cans, and others. The bottles segment accounted for a larger market share in 2020, and the cans segment is expected to register a higher CAGR in the market during the forecast period. Bottles made of polyethylene terephthalate (PET) and glass are generally used for packaging sugarcane juice. PET bottles are easily customizable, transportable, leak-proof, and recyclable, making them a sustainable packaging alternative. The high usage of PET bottles, owing to their convenience, attractive product design, and social media trends, may positively affect the growth of bottle packaging in the future. Manufacturers are also launching innovative bottles of various shapes, sizes, and prints to attract potential customer groups.

The sugarcane juice market is divided into different regions, namely North America, Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and South America (SAM). In 2020, Europe had the largest share in the global sugarcane juice market, while North America is expected to have the highest compound annual growth rate (CAGR) during the forecast period. Sugarcane juice is considered a superfood due to its rich nutritional content and is gaining popularity in various regions due to increased awareness of its health benefits, the availability of convenient retail options, and the growing trend of on-the-go consumption. Prominent players such as Nutricana, So'Kanaa, and KGN London are expected to contribute to the sugarcane juice market growth.  Manufacturers of sugarcane juice are prioritizing the production of juice without artificial preservatives or flavors and free from synthetic ingredients. For example, So-Kanaa, a French company that produces bottled sugarcane juice, offers 100% natural juice that is unprocessed and unmodified in terms of sensory properties.  

Market Players 

Some of the prominent players in the sugarcane juice market market include Goya Foods, Inc., KGN London, NutriCana, Nutricane Beverages Pvt. Ltd., Rakyan Beverages, So'Kanaa, Numaoy Raimaijon Co., Ltd., Hurrycane, Mr. Sugarcane, and Muddy Puddle Foods Pvt. Ltd.

The overall size of the sugarcane juice market has been determined through a combination of primary and secondary research methods. The research process began with comprehensive secondary research, utilizing both internal and external sources to collect qualitative and quantitative information pertaining to the market. Additionally, multiple primary interviews were conducted with industry stakeholders to authenticate the data and gain further analytical insights into the subject. Participants in this research process included industry experts such as VPs, business development managers, market intelligence managers, and national sales managers, as well as external consultants specializing in the sugarcane juice market, such as valuation experts, research analysts, and key opinion leaders.