Sports drink is a beverage that is consumed by athletes, and people engaged in sports activities to replenish electrolytes in the body before and after intense competition or training sessions. They replenish electrolytes such as sodium, magnesium, potassium, and calcium, as well as glucose and water content in the body. Sports drinks contain carbohydrates in the form of high fructose corn syrup, glucose, and sucrose or may be completely sugar-free.
MARKET DYNAMICS
The endorsement of sports drinks by sports personalities, TV celebrities, and athletes has led to significant amount of brand awareness and favorably changed the perception of sports drinks. Sports drinks are equally gaining popularity in school and college campuses as they are growing consumed during sports tournaments and training activities. Besides their rising popularity among younger adults, sports drinks are also increasingly being consumed by adults during outdoor events. The increasing participation of adults in strenuous activities such as rock climbing, marathons, endurance races, hiking, and mountaineering have spurred the demand for sports drinks.
MARKET SCOPE
The "Global Sports Drink Market Analysis to 2028" is a specialized and in-depth study of the food and beverage industry with a special focus on the global market trend analysis. The report aims to provide an overview of the sports drink market with detailed market segmentation by type, flavor, distribution channel, and geography. The global sports drink market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading sports drink market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global sports drink market is segmented on the basis of type, flavor, and distribution channel. On the basis of type, the sports drink market is segmented into hypotonic, hypertonic, and isotonic. The sports drink market on the basis of flavor is classified into orange, lemon, grape, mixed berries, mixed fruits, fruit punch, and others. Based on the distribution channel, the global sports drink market is divided into supermarkets and hypermarkets, convenience stores, online, and others.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry, including both qualitative and quantitative information. It provides an overview and forecast of the global sports drink market based on various segments. It also provides market size and forecast estimates from the year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South America. The sports drink market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally, along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the sports drink market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period, i.e., drivers, restraints, opportunities, and future trends. The report also provides exhaustive PEST analysis for all five regions, namely; North America, Europe, APAC, MEA, and South America, after evaluating political, economic, social, and technological factors affecting the sports drink market in these regions.
MARKET PLAYERS
The reports cover key developments in the sports drink market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals, and others, such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions and partnerships & collaborations. These activities have paved the way for the expansion of business and customer base of market players. The market payers from the sports drink market are anticipated to lucrative growth opportunities in the future with the rising demand for sports drink in the global market. Below mentioned is the list of few companies engaged in the sports drink market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the sports drink market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last three years, the key development in the past five years.
- Abbott Nutrition Co
- BA Sports Nutrition LLC
- Britvic PLC
- Danone S.A
- Fraser & Neave
- Lucozade Ribenna Suntory
- Otsuka Pharmaceutical Co. Ltd..
- PepsiCo Inc.
- Steric Trading Ptv. Ltd.
- The Coca-Cola Company
The Insight Partner's dedicated research and analysis team consists of experienced professionals with advanced statistical expertise and offers various customization options in the existing study.