Market Introduction
The SAM region comprises of several nations with unique cultures. Also, internet penetration and social media usage differ drastically from country to country. There is certainly a huge opportunity for companies to expand and promote their brands with influencer marketing by tapping the SAM market, providing it has recognized to have more mobile-centric consumers in comparison to other regions worldwide. More prominently, this signifies an enormous opportunity for prospective beauty, fitness, travel, food, as well as other types of influencers in the region to flourish. OTT (over the top) is gaining a lot of traction in SAM countries regardless of limited broadband penetration as well as high levels of privacy. Several Video-on-Demand services have expanded in SAM due to its high potential, especially in Brazil and Argentina. Also, video ads are noticing high growth potential in SAM countries. However, several countries in the region still lack proper internet infrastructure, including Guatemala, Nicaragua, and Honduras, among others. SAM has come a long way from undergoing economic imbalance in several countries to the surging internet penetration, as well as having consumers shifting towards OTT adoption. Such developments are expected to boost the demand for video editing software in the country. Also the multipurpose use of video editing software and its rising operational requirement is expected to create a significant demand for video editing software in the coming years, which is further anticipated to drive the SAM video editing software market.
Furthermore, COVID-19 pandemic is badly impacting the SAM region. The SAM region includes countries, such as Brazil, Argentina, and Ecuador. Brazil has the highest number of COVID-19 confirmed cases, followed by Ecuador, Peru, Chile, and Argentina. The governments of various countries in SAM are taking several initiatives to protect people and to contain COVID-19’s spread in the region through lockdowns, trade bans, and travel restrictions. This has a direct impact on the region’s economic growth as the region would face lower export revenues, both from the drop in commodity prices and reduction in export volumes, especially to major trading partners. Further the region also significantly constitutes of various island countries and small countries which accounted for consolidated reduction demand for video editing software. In order to mitigate the impact of COVID-19, various restrictions have been imposed in the several prominent countries in the SAM region, which is likely to restrain the growth of the video editing software market. The sharp decline in business activities are expected to directly affect the video editing software market's growth rate in the SAM region for the next three to four quarters.
Market Overview and Dynamics
The video editing software market in SAM is expected to grow from US$ 129.27 million in 2019 to US$ 176.76 million by 2027; it is estimated to grow at a CAGR of 4.1% from 2020 to 2027. The ongoing progression in innovative abilities of equipment and video recorders has encouraged the exponential development of the computer-generated experiences, real blended factors, and increased real factors based recordings ascend in the previous barely any years. Besides, the fame of 360-degree recordings likewise has picked up prominence among different driving end-client clients hence seeing the interest for such video content. Thus, a few driving video altering programming have investigated or coordinated particular instruments and highlights for altering AR/VR or 360-degree based video content altering into their current programming arrangements. For example, in 2018, Google presented its VR180 Creator instrument for Mac and Linux based working frameworks that empowered the client for the consistent altering of VR based recordings caught through Google's VR VR180 camera. The work area based device is required to facilitate the cycle of altering VR video-based substance for the end-clients. Correspondingly, other market driving player Adobe, additionally presented different instruments that guide in altering of AR/VR and 360-degree based video substance for their extensively huge video altering clients. Directly, the AR/VA based video content is restricted to chosen proficient end-client base notwithstanding, it is relied upon to increase significant footing and hence ready to give a few worthwhile feasible business open doors for the market players during the coming estimate time frame. These innovations and developments are going to bolster the video editing software market for SAM in coming years.
Key Market Segments
In terms of type, the on-premises segment accounted for the largest share of the SAM video editing software market in 2019. In terms of application, the commercial segment held a larger market share of the SAM video editing software market in 2019.
Major Sources and Companies Listed
A few major primary and secondary sources referred to for preparing this report on the video editing software market in SAM are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report are Adobe Inc.; Apple Inc.; Autodesk Inc.; Avid Technology, Inc.; Vimeo, Inc.
Reasons to buy report
- To understand the SAM video editing software market landscape and identify market segments that are most likely to guarantee a strong return
- Stay ahead of the race by comprehending the ever-changing competitive landscape for SAM video editing software market
- Efficiently plan M&A and partnership deals in SAM video editing software market by identifying market segments with the most promising probable sales
- Helps to take knowledgeable business decisions from perceptive and comprehensive analysis of market performance of various segment form SAM video editing software market
- Obtain market revenue forecast for market by various segments from 2020-2027 in SAM region.
SAM Video Editing Software Market Segmentation
SAM Video Editing Software Market - By Type
- On-Premises
- Cloud-Based
SAM Video Editing Software Market - By Application
- Commercial
- Personal
SAM Video Editing Software Market - By Country
- Brazil
- Argentina
- Rest of SAM
SAM Video Editing Software Market - Company Profiles
- Adobe Inc.
- Apple Inc.
- Autodesk Inc.
- Avid Technology, Inc.
- Vimeo, Inc.