The SAM electronic shelf label market is expected to grow from US$ 10.3 million in 2019 to US$ 38.3 million by 2027; it is estimated to grow at a CAGR of 18.3 % from 2020 to 2027.
Unification of industry 4.0 for automation and smart management with ESL is expected to escalate the growth of the SAM electronic shelf label market during the forecast period. Owing to increasingly mature technology for smart retailing applications, price labeling and merchandise management in retail stores can depend on ESLs to have real-time updates. In comparison to traditional paper tags, ESLs have reduced the occurrence of pricing errors while supporting stores to get a fast response mechanism for price changes. ESLs can be accessed wirelessly and remotely to achieve access to the massive quantity of data to ensure inventory management. Also, these are configured to send automatic notices when specific products are reaching near to their expiration dates. Therefore, as a primary solution for information display and product pricing, ESLs are perfectly aligned with Industry 4.0 for automation and smart management. IoT application in ESLs is facilitating a user in carrying out real-time updates. Industry 4.0 would assist the SAM retail sector to have predictive analytics and real-time information, which would upraise the steps of planning and allocation to the next level. As customer expectations are dynamic, the retail industry across SAM is looking forward to use industry 4.0 to embrace growing business models, digitization, and value chains. Advantages of industry 4.0 such as more productivity, real time information, predictive analytics, and cost reduction are expected to increase the demand for ESL, which would drive the growth of thr SAM electronic shelf label market during 2020–2027.
Countries in SAM are adversely affected due to the COVID-19 outbreak, especially Brazil. To control the spread of the novel coronavirus across the region, measures have been taken by the respective government bodies of countries to avoid social gatherings. Therefore, lockdown have been imposed quickly covering colleges, companies, and factories, which is hindering the SAM electronic shelf label market. The pandemic has led to the closure of all economic activities across the region to combat the spread of the virus. This situation of lockdown is disrupting the retail industry across the region, which is restraining the growth of the SAM electronic shelf label market.
Based on communication technology, the radio frequency segment led the SAM electronic shelf label market in 2019. The radio frequencies in a range of 300–3,000 MHZ are used for civilian communication, encompassing mobile communication, Bluetooth, WLAN, GPS, Zig-Bee, and two-way radios. Through RF communication, the occurrence of a line of sight issue gets eliminated; thereby, communication happens without any obstacle. Companies utilize this technology to communicate with the base station and ESL tags. A few of the RF products in ESL include Displaydata company ESL tags with an operating frequency of sub 1GHz, which are untroubled by interference and SES Imagotag ESL tags that has an operating frequency of 2.400–2.480 GHz. Advantages of radio frequency such as elimination of line of sight issue, better communication without obstacle, and coverage of large area are increasing its use in ESL tags, which is driving the growth of the SAM electronic shelf label market.
The overall SAM electronic shelf label market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. The process also serves the purpose of obtaining an overview and forecast for the SAM electronic shelf label market with respect to all the segments pertaining to the region. Also, multiple primary interviews have been conducted with industry participants and commentators to validate the data, as well as to gain more analytical insights into the topic. The participants of this process include industry experts such as VPs, business development managers, electronic shelf label market intelligence managers, and national sales managers, along with external consultants such as valuation experts, research analysts, and key opinion leaders, specializing in the SAM electronic shelf label market. Diebold Nixdorf, Incorporated; Displaydata Limited; Opticon Sensors Europe B.V.; Pricer AB; Samsung Electro-Mechanics Co., Ltd.; and Teraoka Seiko Co., Ltd. are a few players operating in the market.