The course authoring software market in SAM is expected to grow from US$ 27.89 million in 2019 to US$ 45.24 million by 2027; it is estimated to grow at a CAGR of 8.5% from 2020 to 2027.
The increasing demand for online courses and rising number of online curriculum registrations are generating lucrative opportunities for the vendors working in the SAM course authoring software market. Owing to the involvement of multiple players competing in SAM course authoring software industry, the market for online courses is extremely fragmented. To broaden their footprints, the course authoring vendors must concentrate on collaborations with online course providers. Online learning has now become an integral part of the education landscape. Online program registrations are increasingly motivated by the rising interest in workers pursuing flexible formats for certificates, classes and degree programs to achieve job placement or get into advanced research as well. Also, cloud-based solutions accelerating the usage of course authoring software is among the other factors expected to propel the demand for course authoring software during the forecast period.
In terms of end user type, the enterprises segment is expected to dominate the SAM course authoring software market during the forecast period. Businesses use course authoring tools to provide instructions to their workforce, resellers, associates, or clients. Organizations strive to provide meaningful preparation and high customer loyalty with the globalization and rising competition. Also, many businesses are expanding their geographical footprints by working with resellers or opening distribution offices in multiple countries. This provides a need for these organizations to provide time-to-time training, which raises the need for course authoring software. In addition, the increasing Work-from-Home (WFH) culture due to the COVID-19 outbreak has resulted in an increased demand for learning at any time and from anywhere. The growing development in e-learning has generated a need for efficient tools for course production as it is incredibly necessary to produce knowledge on the scale for training workers/employees. In addition to using it for current workers, course authoring tools help organizations prepare future inductees.
The COVID-19 pandemic is adversely affecting SAM. However, this crisis is offering new opportunities for the region's course authoring software market. Education in SAM requires enhancements for the countries to progress. Moreover, the education sector in SAM has limited growth due to inadequate reform and investment across the region. Various governments of SAM have taken an array of actions to protect their citizens and contain COVID-19 spread. As per a survey conducted by Future Education regarding the impact of COVID-19 outbreak on the learning innovation ecosystem in Brazil, ~49.4% of schools and universities implemented one or more solutions from EdTechs for supporting the teaching and learning process. The restrictive measures taken by governments, such as closure of schools and other education institutions to control the outbreak, has led to increased adoption of digital technologies among corporate employees and schools. Students are increasingly opting for online classes and educational organizations are investing in building their technology infrastructure to adapt with the changing dynamics of the education sector in the present pandemic crisis. All these factors are driving the growth of the SAM course authoring software market.
The overall SAM course authoring software market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. The process also serves the purpose of obtaining an overview and forecast for the SAM course authoring software market with respect to all the segments pertaining to the region. Also, multiple primary interviews have been conducted with industry participants and commentators to validate the data, as well as to gain more analytical insights into the topic. The participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants such as valuation experts, research analysts, and key opinion leaders, specializing in the SAM course authoring software market. Adobe Inc.; Articulate Global Inc.; Brainshark, Inc.; Easygenerator; Elucidat; Instructure, Inc.; iSpring Solutions Inc.; LearnWorlds; Lessonly, Inc.; and SAP Litmos are among the players operating in the market.