The South America Broth market is expected to grow from US$ 1047.05 million in 2019 to US$ 1422.77 million by 2027; it is estimated to grow at a CAGR of 4.2% from 2020 to 2027.
The South America Broth market is likely to account for a remarkable share of the Broth market across the world during the forecast period. One of the factors that is driving the South America Broth market is the retail industry which is expanding along with high consumer reliability. The retail sector like malls and standalone stores has seen a fall in the consumer traffic which is due to the online retailers coming into the market. Amazon and other digital disruptors had a massive run-up in share in a slew of retail categories. Brands are getting into the retail game themselves and going directly to the consumer. Customer relationships are now digital-centric, with consumers spending, on average, almost six hours per day on digital media. The consumers are becoming more and more technology oriented and are using these digital media on a more rapid basis. Although e-commerce keeps growing and growing, physical stores are expected to remain an important part of the customers’ shopping experience. A unification between the ‘old’ traditional world of retail and the virtual ‘new’ world offers new possibilities for market expansion though
In terms of nature, the conventional segment led the South America Broth market in 2019. The health of the animals the bones are derived from significantly influences the health benefits derived from the bone broth. Conventional products may be grown with variety of powerful chemicals to help manage fertility, pests, and diseases. Animals that are raised on conventional farms and are grass fed may be exposed to toxins from the fertilizers, pesticides and insecticides that are sprayed on the pastures. Furthermore, lead toxicity has been shown to be elevated in animals exposed to water and soil from non - organic or conventional farms. Exposure to high amounts of lead can result in headaches, impaired growth, behavioral problems, lack of energy, learning difficulties and more. This is of even greater concern for those who are drinking broth to help treat specific health ailments such as autoimmunity and allergies as avoiding all types of toxins is essential.
Del Monte Foods Inc., Campbell Soup Company, McCormick & Company Inc., Unilever, and Hain Celestial Group are among the key players in the market in this region.
Brazil has the highest number of COVID-19 cases, followed by Ecuador, Chile, Peru, and Argentina, among others. The government of South America has taken an array of actions to protect their citizens and contain COVID-19’s spread. It is anticipated that South America will face lower export revenues, both from the drop in commodity prices and reduction in export volumes, especially to China, Europe, and the United States, which are important trade partners. Containment measures in several countries of South America will reduce economic activity in the manufacturing sectors for at least the next quarter, with a rebound once the epidemic is contained.
The overall South America Broth market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. The process also serves the purpose of obtaining overview and forecast for the South America Broth market with respects to all the segments pertaining to the region. Also, multiple primary interviews have been conducted with industry participants and commentators to validate the data, as well as to gain more analytical insights into the topic. The participants typically associated with this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers along with external consultants such as valuation experts, research analysts, and key opinion leaders specializing in the South America Broth market.