The batter and breader premixes market in SAM was valued at US$ 168.5 million in 2019 and is projected to reach US$ 248.7 million by 2027; it is expected to grow at a CAGR of 5.3% from 2020 to 2027.
Increase in investments in research and development for new batter and breader technologies drives the growth of the SAM batter and breader premixes market. Rise in popularity of the batter and breader premixes has motivated the manufacturers and emerging markets to boost the production volume, undertake investments in research and development, and develop new batter and breader premix products with an exotic taste that could suit consumer needs. Rise in industrial field expenditures, increasingly intense competition, and surge in adoption of batter and breader premixes in various products—such as meat products, including chicken, beef, pork, and seafood; vegetarian foods; and bakery products—have driven the demand for new product launches. Key manufacturers have been making the most of this opportunity by packaging their products more conveniently to make them easier to consume on the go and increase shelf life. Factors, such as flexible products matching consumer needs, innovative concepts, and busy lifestyles, are anticipated to benefit the market growth. Besides, key players in the market are launching new and ground-breaking products—such as batter and breader premixes that are free from gluten and genetically modified organism—in order to satisfy the specific customer demand for safe and better-quality food. Manufacturers are experimenting with several elements, texture, flavor, and nutritional ingredients.
Based on breader premixes type, the SAM batter and breader premixes market is bifurcated into crumbs and flakes, and flour and starch. In 2019, the market was dominated by the crumbs and flakes segment. Bread Crumbs are mostly made of cereal-based flour, and they provide a crunchier coating layer to the final product. The dry bread crumbs are majorly used in several types of pork, fishes, and chicken items to provide a crust and firm coating. These crumbs are generally produced by the process of electric induction heating and also by conventional baking. The manufacturers are mainly producing flavored bread crumbs with multiple herbs, spices, and seasoning. Fish fingers, mini fillets, pork escalope, goujons, and chicken are a few of the applications where the bread crumbs are primarily used. Hence, all these factors are driving the market growth for the crumbs and flakes segment.
The COVID-19 outbreak was first reported in Wuhan (China) during December 2019. As of January 2021, Brazil has the highest number of COVID-19 cases in South America, followed by Argentina, Peru, Chile, and Ecuador. The government of South America has taken an array of actions to protect their citizens and contain the spread of the novel coronavirus. It is anticipated that the region will face lower export revenues, both from the drop in commodity prices and reduction in export volumes—especially to China, Europe, and the US, which are important trade partners. Containment measures in several countries of South America would hamper economic activities in the manufacturing and service sectors for at least the next quarter, with a rebound once the epidemic is contained.
The overall SAM batter and breader premixes market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. The process also serves the purpose of obtaining an overview and forecast for the SAM batter and breader premixes market with respect to all the segments pertaining to the region. Also, multiple primary interviews have been conducted with industry participants and commentators to validate the data, as well as to gain more analytical insights into the topic. The participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants such as valuation experts, research analysts, and key opinion leaders, specializing in the SAM batter and breader premixes market. Blendex Company, Kerry Group, Mccormick And Company, Inc., Newly Weds Foods, and Showa Sangyo Co., Ltd. are among the key players operating in the market.