The baby finger food market in SAM is expected to reach US$ 3,348.24 million by 2027 from US$ 2,116.09 million in 2019; it is expected to grow at a CAGR of 6.0% from 2020 to 2027.
Rising awareness regarding baby nutrition paired with an increase in working women population is bolstering the growth of the SAM baby finger food market. The baby finger food market is getting a big boost from increasing awareness about the role it plays in meeting infants' and toddlers' nutritional needs. Moreover, increased birth rate, attractive and safe packaging, and product innovations propel baby finger food demand. Manufactures in the market are introducing baby finger food products that are low on artificial ingredients quotient. Infants and toddlers require an adequate amount of nutrition in their daily diet. Therefore, there is an increase in the demand for packaged baby finger foods with balanced nutrition value. Many companies launch innovative food products that offer products with minimal preservatives and good nutritional content. These products are also prepared with the utmost care and hygiene to prevent contamination and ensure infants' safety. Growing awareness for nutrition, rise in organized retail marketing, and urbanization paired with a significant increase in working women populations are key factors that boost the baby food industry growth. The increasing working women population with limited time to focus on their babies' nutritional has to use baby finger foods. This food has become an essential food for babies of working mothers.
Based on product type, the baby finger food market is bifurcated into prepared, dried and others. The prepared segment dominated the baby finger food market and is expected to grow at fastest growth rate during the forecast period of 2020-2027. Prepared form of baby finger food are food products which are ready to serve and are convenient food options. Such type of products requires no further cooking and can be directly be consumed by the babies. Rapid urbanization along with change in working demographics have encouraged the adoption of convenience-oriented lifestyles, making prepared baby finger foods more wanted. Prepared food is ready-to-serve and eats; hence it has garnered attention worldwide. It mainly includes sweet and savory baby finger items such as puffs, biscuits, porridge, purees, squash, and other food items that can be readily be consumed. This segment will have augmented growth due to the increasing working women population in rising economies worldwide. The prepared baby food category is anticipated to record the highest growth rate during the forecast period, owing to the growing demand for nutritious and convenient form of baby food products. As many people are aware of the importance of proper nutrition for babies and what that entails, they are looking for prepared and packaged baby finger foods to meet their needs. The ease and convenience provided by these baby products offer parents lesser time in manual preparation of baby foods and simultaneously take care of the babies, which is anticipated to drive the market in the forecast period.
COVID-19 pandemic has affected industries and economies in various countries due to lockdowns, business shutdowns, and travel bans. The government of SAM has taken multiple actions to protect their citizens and contain the spread of the infection. SAM is likely to face lower export revenues, due to the drop in commodity prices and reduction in export volumes, especially to China, Europe, and the US, which are their important trade partners. Containment measures in several countries of SAM would reduce economic activity in the manufacturing sectors for at least the next quarter, with a rebound once the epidemic is under check.
The overall SAM baby finger food market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. The process also serves the purpose of obtaining overview and forecast for the SAM baby finger food market with respect to all the segments pertaining to the region. Also, multiple primary interviews have been conducted with industry participants and commentators to validate the data, as well as to gain more analytical insights into the topic. The participants who typically take part in such a process include industry experts, such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants, such as valuation experts, research analysts, and key opinion leaders specializing in the SAM baby finger food market. Key players operating in the SAM baby finger food market include Hero Group; Nestlé, S.A.; Kraft-Heinz, Inc.; The Hain Celestial Group, Inc.; HiPP GmbH & Co. Vertrieb KG; Lotus Bakeries Corporate; and Dana Dairy Group.