Soft drink belongs to a class of nonalcoholic beverages, which may or may not be carbonated. Soft drinks normally contain natural or artificial sweetening agents, natural or artificial flavors, edible acids, and juice. The term soft drink was originated to differentiate the flavored drinks from distilled spirits or hard liquor. Soft drinks were consumed as a substitute in the effort to change the hard-drinking habits of early Americans. Additionally, health concerns of modern consumers led to new categories of soft drinks emphasizing low-calorie count, no caffeine, low sodium content, and "all-natural? ingredients.
MARKET DYNAMICS
The soft drinks market has witnessed significant growth owing to factors such as increasing young population in developing countries coupled with increasing disposable income among consumers. Moreover, increasing processed food and beverage demand provides huge market opportunities for the key players in the market. However, relatively low price points and margins in the industry in comparison to other consumer goods is projected to hamper the overall growth of the soft drinks market.
MARKET SCOPE
The "Global Soft Drinks Market Analysis to 2028?" is a specialized and in-depth study of the food and beverages industry with a special focus on the global market trend analysis. The report aims to provide an overview of the soft drinks market with detailed market segmentation by product and geography. The global soft drinks market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading soft drinks market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global soft drinks market is segmented on the basis of product into carbonated soft drinks, juices and juice concentrates bottled water, RTD tea and coffee, and others
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global soft drinks market based on various segments. It also provides market size and forecast estimates from the year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The soft drinks market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the soft drinks market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the soft drinks market in these regions.
MARKET PLAYERS
The reports cover key developments in the soft drinks market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market payers from soft drinks market are anticipated to lucrative growth opportunities in the future with the rising demand for soft drinks in the global market. Below mentioned is the list of few companies engaged in the soft drinks market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the soft drinks market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- Appalachian Brewing Company
- Asahi Group Holdings, Ltd.
- Dr Pepper Snapple Group
- JONES SODA CO.
- Monster Energy Company
- Nestl? S.A.
- PepsiCo
- Red Bull
- Reed Inc.
- The Coca-Cola Company
The Insight Partner dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.