A trend of the presence on social media is being witnessed across the globe. The increasing penetration of smartphones and the internet is having a significant impact on increasing social media accounts. Companies are making substantial use of social media to get connected with customers and enhance their brand visibility. With the increasing adoption of social media platforms, it is leading to the new devastating social media attacks phishing, shortened URLs, fraudulent, threatening, and others. Threat actors use interconnectivity of digital world to increase their reach by using multiple channels to distribute malware, conduct fraud, and to carry out other abusive activities. To overcome these issues, vends are offering enterprise level solution that leverages sophisticated machine learning techniques and automation to detect and prevent social media threats.
MARKET DYNAMICS
The increasing engagement on social media is one of the key factor driving the global social media security market. Moreover, government regulations regulation is another potential factor having a positive impact on the global social media security market. The government is taking initiatives to protect the public data and increase security on social platforms by implementing regulations such as General Data Protection Regulation (GDPR), Payment Card Industry Data Security Standard (PCI DSS), and others.
MARKET SCOPE
The "Global Social Media Security Market Analysis to 2028" is a specialized and in-depth study of the social media industry with a special focus on the global market trend analysis. The report aims to provide an overview of social media security market with detailed market segmentation by solution, security type, and geography. The global social media security market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading social media security market players and offers key trends and opportunities in the market.
