A smoothie is a beverage made of fruits or vegetables or both blended with yogurt or milk. Smoothies have high nutritional value as they are rich in fibers, vitamins, minerals, proteins, good carbs, and other nutrients. They are the best alternative to junk food. People generally consume smoothies to remain fit and to aid their weightloss process. A smoothie is a complete meal with numerous health benefits. It aids the digestion process as it is rich in fibers. It enhances the immunity level and improves skin texture. Smoothies also help in detoxifying the body and helps in fighting depression.
MARKET SCOPE
The "Global Smoothies Market Analysis to 2028" is a specialized and in-depth study of the food and beverages industry with a special focus on the global market trend analysis. The report aims to provide an overview of the smoothies market with detailed market segmentation by type, category, distribution channel, and geography. The report provides key statistics on the market status of the leading smoothies market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
- On the basis of type, the market is segmented into fruit based, vegetable based, blends, and others.
- On the basis of category, the market is segmented into sugar-free and conventional.
- Based on distribution channel, the market is bifurcated into supermarkets and hypermarkets, convenience stores, online retail, and others.
MARKET DYNAMICS
Drivers
- Growing concerns about health and fitness among the people across the globe is the key factor driving the market growth
- Rising awareness about the benefits of smoothies in the weightloss process and other health benefits is also expected to propel the market growth over the forecast period
- Moreover, rising demand for ready-to-eat food and beverages is also expected to contribute to the market growth over the coming years.
Restraints
- Lack of awareness about the availability of smoothies in the emerging regions may hinder the market growth.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2019 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The smoothies market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the marketduring the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the smoothies market in these regions.
IMPACT OF COVID-19 ON SMOOTHIES MARKET
COVID-19 first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. The US, India, Brazil, Russia, France, the UK, Turkey, Italy, and Spain are some of the worst affected countries in terms confirmed cases and reported deaths. The COVID-19 has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. Shutdown of various plants and factories has affected the global supply chains and negatively impacted the manufacturing, delivery schedules, and sales of products in global market. Few companies have already announced possible delays in product deliveries and slump in future sales of their products. Moreover, the global health developments and economic uncertainty due to the outbreak of the COVID-19 pandemic has severely affected the operations of many small and local businesses and suppliers. This has also created price fluctuations of the commodities which will negatively impact the revenues of the companies across the globe.
MARKET PLAYERS
The report covers key developments in the smoothies market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the marketwere acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market payers from smoothies market are anticipated to lucrative growth opportunities in the future with the rising demand for smoothies in the global market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the smoothies market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- NOKA Organics LLC
- Evolution Fresh
- SUJA LIFE, LLC
- Naked Juice Company
- Koia
- Daily Harvest
- Medlie
- HAPPY PLANET FOODS
- Innocent
- Smoothie King
- Bolthouse Farms, Inc.
- The Coca-Cola Company
- Barfresh Food Group
- Dr. Smoothie
- MTY Food Group Inc.
- Tropical Smoothie Cafe, LLC.
- Maui Wowi Hawaiian Coffees & Smoothies
- Epigamia
- BLENDER BOMBS
- The Smoothie Bombs
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.