Smart televisions come equipped with operating systems like Android or Tizen and can be linked to the internet to watch videos or play games. Smart TVs are gaining popularity because of their unique characteristics when compared to traditional televisions. The key market drivers for smart TV market are increased digitalization and internet penetration across the globe along with technological advancements in television technology.
MARKET SCOPE
The "Global Smart TV Market Analysis to 2028" is a specialized and in-depth study of the Smart TV Market with a special focus on the global market trend analysis. The report aims to provide an overview of smart TV market with detailed market segmentation by technology, dimensions, operating system, application. The global smart TV market expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading smart TV market player and offers key trends and opportunities in the smart TV market.
MARKET SEGMENTATION
? Based on technology the market is segmented as, 4K and UHD smart TV, high dynamic range smart TV and three-dimensional smart TV.
? On the basis of dimensions, the market is segmented as, below 32 inches, 32 to 45 inches, 46 to 55 inches, 56-65 inches.
? On the basis of operating system, the market is segmented as, android smart TV, Firefox smart TV, TIZEN Smart TV, others.
? Further, on the basis of application the market is segmented as, residential smart TV, corporate smart TV, industrial smart TV.
MARKET DYNAMICS
Drivers
? Increased digitalization and internet penetration across the globe along with technological advancements in television technology.
? Rising disposable incomes and high demand for smart TVs.
? Faster development in the television sector and the increasing high-quality content are boosting smart TV market growth.
Restraints
? The smart TV market is restrained by high cost of smart TVs and fragility factors associated with smart TVs.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global smart TV market based on various segments. It also provides market size and forecast estimates from year 2019 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The smart TV market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.
The report analyzes factors affecting smart TV Market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors effecting the smart TV market in these regions.
IMPACT OF COVID-19 ON SMART TV MARKET
COVID-19 first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. The US, India, Brazil, Russia, France, the UK, Turkey, Italy, and Spain are some of the worst affected countries in terms confirmed cases and reported deaths. The COVID-19 has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. Shutdown of various plants and factories has affected the global supply chains and negatively impacted the manufacturing, delivery schedules, and sales of products in global market. Few companies have already announced possible delays in product deliveries and slump in future sales of their products. In addition to this, the global travel bans imposed by countries in Europe, Asia-Pacific, and North America are affecting the business collaborations and partnerships opportunities.
MARKET PLAYERS
The reports cover key developments in the smart TV market organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for expansion of business and customer base of market players. The market players from smart TV market are anticipated to lucrative growth opportunities in the future with the rising demand for smart TV market. Below mentioned is the list of few companies engaged in the smart TV market.
The report also includes the profiles of key smart TV market companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components and services offered, financial information of last 3 years, key development in past five years.
? Apple Inc
? Hitachi Ltd
? Haier Inc
? Koninklijke Philips N.V.
? LG Electronics
? TCL
? Panasonic Corporation
? SAMSUNG
? Sony Corporation
? Toshiba Visual Solutions Corporation
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.