Shampoos form a vital part of our personal care routine. Hair shampoo is a cleanser used on the hair for various purposes such as cleaning, controlling hair fall, smoothening, etc. Demand for organic shampoos is rising due to the increasing awareness about natural and chemical-free product.
MARKET DYNAMICS
The growing hair-related concerns such as severe hair loss, hair thinning, dandruff problems, balding, and many more have driven many brands to introduce innovative products to cater to consumers' needs. With evolving consumer needs for shampoo products comprising natural ingredients, manufacturers continuously expand their product portfolio. The availability of various shampoos through different types of distribution channels is also aiding the growth of this market. Increasing disposable income and the enhanced spending capacity of consumers also benefits the global market. The high cost of several shampoos and the stagnant economic status across various countries could face significant challenges for the leading players in the years to come.
MARKET SCOPE
The "Global Shampoo Market Analysis to 2028" is a specialized and in-depth study of the consumer goods industry with a particular focus on the global market trend analysis. The report aims to provide an overview of the shampoo market with detailed market segmentation by type and distribution channel. The global shampoo market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading shampoo market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global shampoo market is segmented into type and distribution channel. By type, the shampoo market is classified into cosmetic shampoo, herbal shampoo, dry shampoo and others. By distribution channel, the shampoo market is classified into supermarkets and hypermarkets, convenience stores, online retail, others.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry, including both qualitative and quantitative information. It provides an overview and forecast of the global shampoo market based on various segments. It also provides market size and forecast estimates from the year 2020 to 2028 concerning five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South America. The shampoo market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally, along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the shampoo market from both demand and supply side. Further, it evaluates market dynamics affecting the market during the forecast period, i.e., drivers, restraints, opportunities, and future trends. The report also provides exhaustive PEST analysis for all five regions, namely; North America, Europe, APAC, MEA, and South America, after evaluating political, economic, social, and technological factors affecting the shampoo market in these regions.
MARKET PLAYERS
The report covers vital developments in the shampoo market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals, and others, such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions and partnerships & collaborations. These activities have paved the way for the expansion of business and customer base of market players. The market payers from the shampoo market are anticipated to lucrative growth opportunities in the future with the rising demand for shampoo in the global market. Below mentioned is the list of few companies engaged in the shampoo market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the shampoo market. Besides, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last three years, the critical development in the past five years.
- Loreal S.A
- Unilever
- Shiseido Co. Ltd.
- Procter and Gamble
- Henkel AG & Co. KGaA
- Johnson & Johnson Services, Inc.
- Coty Inc.
- Estee Lauder Co. Inc.
- Kao Corporation
- Beiersdorf AG
The Insight Partner's dedicated research and analysis team consists of experienced professionals with advanced statistical expertise and offers various customization options in the current study.