The sell-side platform is also known as supply-side platform. It is a technology platform which allow the digital out-of-home media owners and web publishers to handle their advertising inventory, fill it with necessary services such as receive revenue and ads.
MARKET DYNAMICS
Growing scope of IoT based applications is stimulating the large enterprises to take benefit of supply-side platform and thus driving the growth of sell side platform market. In addition to this, steps by government bodies to encourage SMEs in emerging economies such as India, Brazil, China, South Korea, and Saudi Arabia is anticipated to provide ample of growth opportunities to the players operating in the sell side platform market.
MARKET SCOPE
The "Global Sell Side Platform Market Analysis to 2028" is a specialized and in-depth study of the technology, media and telecommunication industry with a special focus on the global market trend analysis. The report aims to provide an overview of the sell side platform market with detailed market segmentation -heating, cooling, ventilation, implementation, and geography. The global sell side platform market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading sell side platform market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global sell side platform market is segmented on the basis of component, organization size, and application. Based on component, the sell side platform market is segmented into software, services. Based on organization size, the sell side platform market is segmented into SMEs, large enterprises. On the basis of application, the sell side platform market is segmented into online advertising, bidding.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global sell side platform market based on various segments. It also provides market size and forecast estimates from the year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The sell side platform market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the sell side platform market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South & Central America after evaluating political, economic, social and technological factors affecting the text annotation tools in these regions.
MARKET PLAYERS
The reports cover key developments in the sell side platform market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market payers from sell side platform market are anticipated to lucrative growth opportunities in the future with the rising demand for text annotation tools in the global market. Below mentioned is the list of few companies engaged in the sell side platform market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the sell side platform market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- AppLovin
- AppNexus (Xandr, Inc.)
- AdMaven
- Chartboost
- Google LLC (Doubleclick)
- OpenX
- ONE by AOL (Verizon Media)
- PubMatic, Inc.
- Rubicon Project
- SmartyAds
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.