The global self-adhesive vinyl films market was valued at US$ 4,285.99 million in 2020 and is projected to reach US$ 6,032.64 million by 2028; it is expected to grow at a CAGR of 4.5% from 2020 to 2028.

Self-adhesive vinyl films are vinyl films that has pressure-sensitive adhesives on one side. It consists of a facestock (front material), adhesive, release coating and a release liner. They find several applications in construction and architecture such as floor coverings, wall coverings, platforms, cabinets, windows and many more. In addition to this, they are also widely used in the automotive, industrial, packaging and advertising sectors.

Based on type, the self-adhesive vinyl films market is segmented into translucent, transparent, and opaque. The opaque segment led the self-adhesive vinyl films market with the highest market share in 2020. Opaque graphics are mostly used to grab the attention of the customers for discounts, clearance sales and hours of operation. They can be used for many occasion and event. These vinyl films are inexpensive, quick to attach, as well as can be easily changed. The opaque vinyl window graphics are also used as resource for keeping the customers informed. The demand for these vinyl films are increasing as they find applications in building and construction, automotive, advertisement and many others.

The COVID-19 outbreak has adversely affected economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. The chemical & materials industry is one of the significant industries suffering severe disruptions such as supply chain breaks, technology events cancellations, and office shutdowns. The shutdown of various plants and factories in leading regions such as North America, Europe, Asia-Pacific, South America, and the Middle East, and Africa has restricted the global supply chain and hindered the manufacturing activities, delivery schedules, and various chemicals and materials sales. Furthermore, various companies have already announced possible delays in product deliveries and slump in future sales of their products. In addition, the global travel bans imposed by countries in Europe, Asia, and North America are hampering the business collaborations and partnerships opportunities. All these factors are affecting the chemical & materials industry in a negative manner, which is restraining the growth of various markets related to this industry.

3M; Avery Dennison Corporation; LG Hausys; Lintec; Arlon Graphics, LLC; Hexis S.A.S.; Metamark; Kay Premium Marking Films Ltd.; Henkel Kg and Co. KGaA; and Drytac are among the major players operating in the self-adhesive vinyl films market.

The overall self-adhesive vinyl films market size has been derived in accordance with to both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants and commentators to validate the data, as well as to gain more analytical insights into the topic. The participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants such as valuation experts, research analysts, and key opinion leaders, specializing in the self-adhesive vinyl films market.