MARKET INTRODUCTION
Retargeting software, also known as behavioral remarketing is software is a form of online advertising, which is used to target advertisements to consumers based on their previous Internet actions in situations where these actions did not result in a sale or conversion. Retargeting is a cookie-based technology that helps in tracking website visitors via pixels, which are added to a company's website using JavaScript; these cookies do not impact a website user's experience or a site's performance. Retargeting software also helps companies serve display ads across the internet to users, capitalize lost website traffic, and track website visitors via pixels, which are added to a company's website using JavaScript. Once the visitor leaves the site, these pixels notifies the retargeting platforms to serve specific ads based on the pages that the person visited on the original website.
MARKET DYNAMICS
Retargeting software is specially designed to keep track of people who visit the company website and show them retargeting advertising when they visit other sites online. Their main idea behind the introduction of retargeting software is to convert the customers into buyers. Full merger and acquisition activities in the digital advertising software are anticipated to create new growth opportunities for the market. Some of the other factors such as the increase in number in social media user, increasing adoption of cloud solution in eCommerce, the shift of advertising budgets from traditional TV to the online platform, and raising awareness about their ability to strengthen brand image will drive the retargeting software market during the forecast period. However, lack of transparency, whether the ads are viewed or not and retargeting, is particularly annoying for customers and might hamper the market growth in the coming years.
MARKET SCOPE
The "Global Retargeting Software Market Analysis to 2028" is a specialized and in-depth study of the technology, media and telecommunications industry with a special focus on the global market trend analysis. The retargeting software market report aims to provide an overview of the retargeting software market with detailed market segmentation by type, application, and geography. The global retargeting software market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading retargeting software market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global retargeting software market is segmented on the basis of type, and application. Based on type, the retargeting software market is segmented into: Cloud Based, and On Premises. On the basis of application, the market is segmented into: Large Enterprises, and SME's.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global retargeting software market based on various segments. It also provides market size and forecast estimates from the year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The retargeting software market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the retargeting software market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South & Central America after evaluating political, economic, social and technological factors affecting the retargeting software in these regions.
MARKET PLAYERS
The reports cover key developments in the retargeting software market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market players from retargeting software market are anticipated to lucrative growth opportunities in the future with the rising demand for filter products in the global market. Below mentioned is the list of few companies engaged in the retargeting software market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the retargeting software market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- Convertful
- Criteo
- Feathr
- Jabmo
- Justuno, Inc
- NextRoll, Inc.
- OptiMonk
- Outbrain Inc.
- Perfect Audience
- SteelHouse
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.