Push notifications software is anticipated to rise at a considerable rate during the forecast period, as the software can help stimulate user engagement, retain users, value addition to users, and increase conversion rates for companies across the spectrum. Push notifications provide value and convenience to users by showing utility messages on their lock screens, for instance, a particular app can show users flight delays, traffic delays or weather reports, which will help customers in planning better.
MARKET SCOPE
The "Global Push Notifications Software Market Analysis to 2028" is a specialized and in-depth study with a special focus on the global market trend analysis. The report aims to provide an overview of the push notifications software market with detailed market segmentation by component, enterprise size, industry, and geography. The report provides key statistics on the market status of the leading push notifications software market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
-Based on component, the global push notifications software market is segmented into software and services.
-On the basis of enterprise size, the market is segmented into small and medium enterprise and large enterprises.
-Based on industry, the market is segmented into BFSI, media and entertainment, travel and tourism, hospitality, retail and e-commerce, and others.
MARKET DYNAMICS
Drivers:
-Allowing users to send targeted messages directly to consumers via mobile application, desktop application, or web browser is one of the major factors driving the growth of the push notification software market.
-Moreover, providing capabilities for targeting messages based on previous user engagement is anticipated to boost the growth of the global push notifications software market.
Restraints:
-Lack of awareness may hinder the growth of the global push notifications software market.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2019 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The push notifications software market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the push notifications software market in these regions.
IMPACT OF COVID-19 ON PUSH NOTIFICATIONS SOFTWARE MARKET
COVID-19 first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. The US, India, Brazil, Russia, France, the UK, Turkey, Italy, and Spain are some of the worst affected countries in terms confirmed cases and reported deaths. The COVID-19 has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. Shutdown of various plants and factories has affected the global supply chains and negatively impacted the manufacturing, delivery schedules, and sales of products in global market. Few companies have already announced possible delays in product deliveries and slump in future sales of their products. In addition to this, the global travel bans imposed by countries in Europe, Asia-Pacific, and North America are affecting the business collaborations and partnerships opportunities.
MARKET PLAYERS
The report covers key developments in the push notifications software market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market players from push notifications software market are anticipated to lucrative growth opportunities in the future with the rising demand in the global market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the push notifications software market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
-Airship Group, Inc.
-MoEngage
-WebEngage
-Netcore Solutions Pvt. Ltd.
-Notifyvisitors
-Insider
-IZooto
-OneSignal
-PushBots Inc.
-Zendesk