Publisher Ad Management software is used by publishers to manage and sell ad inventory on their websites. This helps publishers monetize their content. A publisher is a place to display that message, with a viewership the advertiser is interested in converting. It's possible to be an advertiser and a publisher at the same time. If an app is running its own advertisements while also hosting ads, it is simultaneously an advertiser and a publisher.
MARKET SCOPE
The "Global Publisher AD Management Software Market Analysis to 2028" is a specialized and in-depth study of the Publisher AD Management Software market with a special focus on the global market trend analysis. The report aims to provide an overview of publisher ad management software market with detailed market segmentation by type, application, and geography. The global publisher ad management software market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading Publisher AD Management Software market players and offers key trends and opportunities in the Publisher AD Management Software market.
MARKET SEGMENTATION
- The global Publisher AD Management Software market is segmented on the basis of type, application.
- On the basis of type, the market is segmented as cloud-based, and web-based.
- On the basis application, the market is segmented as large enterprises, SMEs.
MARKET DYNAMICS
Drivers:
- Preference for online advertising over print ads and significant technological advancements in communication technologies are expected to drive the advertisement management solutions market during the forecast period.
Restraints:
- High initial Cost.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2019 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The Publisher AD Management Softwaremarket by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the marketduring the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the Publisher AD Management Softwaremarket in these regions.
IMPACT OF COVID-19 ON PUBLISHER AD MANAGEMENT SOFTWAREMARKET
The outbreak of COVID-19 virus in December 2019 affected majority of the countries around the globe with the World Health Organization declaring it a public health emergency. The pandemic is expected to have negative impact on the global artificial intelligence powered video analytics market in 2020. With rise of the global health crisis, various enterprises are facing several challenges in operating business functions like production, sales, and after sales services, thus resulting in shutdown of business functions. However, video analysis and surveillance technology were able to make a significant growth in the market with the help of government initiatives, such as surveillance on public places for lockdown and social distancing measures, which played significant role in limiting the spread of disease.
MARKET PLAYERS
The report covers key developments in the Publisher AD Management Softwaremarket organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the marketwere acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market payers from IOT in warehousemarket market are anticipated to lucrative growth opportunities in the future with the rising demand for Publisher AD Management Softwaremarket in the global market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the Publisher AD Management Softwaremarket. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- Adzerk
- Marin
- Advanse
- Bidtellcet
- Mvix
- RSG Media
- Sizmek
- Social Reality
- AdTech By Aol
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.