The worldwide proximity market is gaining significant traction as mobile devices become more prevalent today and as people increasingly rely on them to access digital material. Proximity marketing makes use of cellular technology to communicate with users of mobile devices who are close to a business. Marketers are using Bluetooth and Wi-Fi technologies to convey a range of marketing messages to consumers who are both nearby and, in the market, to buy something. For services like consultation, application support and maintenance, deployment, and integration, proximity marketing methods are used.
MARKET DYNAMICS
The global market for proximity marketing is receiving a boost from rising competition among companies in various industries and a growing emphasis on business intelligence (BI). The increasing availability of spatial data and analytical tools is also helping the market flourish. Furthermore, the market is being augmented by the widespread adoption of smartphones and proximity technologies, as well as their quick improvements.
MARKET SCOPE
The "Global Proximity Marketing Market Analysis To 2028" is a specialized and in-depth study of the technology, media, and telecommunications industry with a special focus on global market trend analysis. The proximity marketing market report aims to provide an overview of the proximity marketing market with detailed market segmentation by component, location, technology, application, and geography. The global proximity marketing market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading proximity marketing market player and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global proximity marketing market is segmented based on component, location, technology, application. Based on the component, the proximity marketing market is segmented into hardware, software, services. Based on location, the proximity marketing market is segmented into indoor, outdoor. Based on the technology, the proximity marketing market is segmented into Wi-Fi, Near Field Communication (NFC), others. Based on the application, the proximity marketing market is segmented into retail, healthcare, transportation and logistics, hospitality, others.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global proximity marketing market based on various segments. It also provides market size and forecast estimates from the year 2018 to 2028 with respect to five major regions, namely, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The proximity marketing market by each region is later sub-segmented by respective countries and segments. The proximity marketing market report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the proximity marketing market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis highlighting factors affecting the proximity marketing market in these regions.
IMPACT OF COVID-19 ON PROXIMITY MARKETING MARKET
The impact of the COVID-19 pandemic on the market is covered throughout the report. The pandemic has had a positive impact on the proximity marketing market. Many companies now operate their businesses on online platforms due to the lockdown conditions; more companies are adopting video as a service. Therefore, the demand for proximity marketing is increasing during COVID-19 and is also set to increase during the forecast period.
MARKET PLAYERS
The reports cover key developments in the proximity marketing market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market players from proximity marketing market are anticipated to lucrative growth opportunities in the future with the rising demand for filter products in the global market. Below mentioned is the list of few companies engaged in the proximity marketing market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the proximity marketing market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- Apple Inc.
- Google LLC
- Microsoft Corporation
- Qualcomm Inc.
- Zebra Technologies Corporation
- Bluvision Inc.
- Estimote Inc.
- ROXIMITY
- Unacast
- Proxama PLC