Programmatic advertising is the automated buying and selling of online advertising. Targeting tactics are used to segment audiences using data so that advertisers only pay for ads delivered to the right people at the right time and depend less on the "spray and pray?? method of digital advertising. Mobile phones are estimated to create a significant opportunity to increase programmatic spending. As the mobile market grows, mobile advertising will be used on a wider scale and there is a greater demand for more sophisticated technology.
MARKET SCOPE
The "Global Programmatic Advertising Platform Market Analysis to 2028" is a specialized and in-depth study with a special focus on the global market trend analysis. The report aims to provide an overview of the programmatic advertising platform market with detailed market segmentation by transportation mode, ad format, organization size, and geography. The report provides key statistics on the market status of the leading programmatic advertising platform market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
-Based on transportation mode, the global programmatic advertising platform market is segmented into real time bidding, private marketplace, and automated guaranteed.
-On the basis of ad format, the market is segmented into desktop display, desktop video, mobile display, and mobile video.
-Based on organization size, the market is segmented into large enterprise and SMEs.
MARKET DYNAMICS
Drivers:
-Increasing growth of the mobile market is one of the major factors driving the growth of the programmatic advertising platform market.
-Moreover, growing digitalization is another factor anticipated to boost the growth of the programmatic advertising platform market.
Restraints:
-Lack of expertise may hinder the growth of the programmatic advertising platform market.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2019 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The programmatic advertising platform market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the programmatic advertising platform market in these regions.
IMPACT OF COVID-19 ON PROGRAMMATIC ADVERTISING PLATFORM MARKET
COVID-19 first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. The US, India, Brazil, Russia, France, the UK, Turkey, Italy, and Spain are some of the worst affected countries in terms confirmed cases and reported deaths. The COVID-19 has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. Shutdown of various plants and factories has affected the global supply chains and negatively impacted the manufacturing, delivery schedules, and sales of products in global market. Few companies have already announced possible delays in product deliveries and slump in future sales of their products. In addition to this, the global travel bans imposed by countries in Europe, Asia-Pacific, and North America are affecting the business collaborations and partnerships opportunities.
MARKET PLAYERS
The report covers key developments in the programmatic advertising platform market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market players from programmatic advertising platform market are anticipated to lucrative growth opportunities in the future with the rising demand in the global market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the programmatic advertising platform market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
-Adform
-Adobe
-Adroll.com (NextRoll, Inc.)
-Beeswax
-Google LLC
-IPONWEB Holding Limited (BidSwitch)
-Magnite, Inc.
-MediaMath
-Rocket Fuel Inc.
-The Trade Desk.