Product reviews software is also known as customer feedback software; it allows e-commerce businesses to host reviews of products on their websites. The rising installation of this software by merchants to identify unhappy customers, understand customer behavior, measure and improve customer satisfaction, and get valuable insight from the buyers themselves. This factor is likely to fuel the growth of the product reviews software market. Furthermore, the increasing use of smartphones, rising internet penetration, and growing online shopping trends also positively impact the product reviews software market.
MARKET SCOPE
The "Global Product Reviews Software Market Analysis to 2028" is a specialized and in-depth study with a special focus on the global market trend analysis. The report aims to provide an overview of the product reviews software market with detailed market segmentation by type, enterprise size, and geography. The report provides key statistics on the market status of the leading product reviews software market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
- Based on type, the global product reviews software market is segmented into deployment cloud, web-based.
- On the basis of enterprise size, the market is segmented into SMEs, Large Enterprises.
MARKET DYNAMICS
Drivers:
- Product reviews software is widely used to improve the e-commerce business experience by taking authentic feedback. Additionally, this software collects and capture feedback on e-commerce websites and moderate & manage feedback/reviews. Thereby, the rising installation of such software among the e-commerce business is propelling the product reviews software market growth.
- Moreover, small and medium-sized enterprises are starting their business online, and cost-effective solution provided by the cloud-based deployment is expected to boost the product reviews software market demand during the forecast period.
Restraints:
- Lack of awareness may hinder the growth of the product reviews software market demand during the forecast period.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2019 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The product reviews software market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the product reviews software market in these regions.
IMPACT OF COVID-19 ON PRODUCT REVIEWS SOFTWARE MARKET
COVID-19 first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. The US, India, Brazil, Russia, France, the UK, Turkey, Italy, and Spain are some of the worst affected countries in terms confirmed cases and reported deaths. The COVID-19 has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. Shutdown of various plants and factories has affected the global supply chains and negatively impacted the manufacturing, delivery schedules, and sales of products in global market. Few companies have already announced possible delays in product deliveries and slump in future sales of their products. In addition to this, the global travel bans imposed by countries in Europe, Asia-Pacific, and North America are affecting the business collaborations and partnerships opportunities.
MARKET PLAYERS
The report covers key developments in the product reviews software market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market players from product reviews software market are anticipated to lucrative growth opportunities in the future with the rising demand in the global market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the product reviews software market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- AiTrillion.com.
- Bazaarvoice
- PowerReviews
- Reviewbox
- REVIEWS.io
- ShopperApproved.com
- Sprinklr
- Trustpilot, Inc.
- TurnTo Networks
- Yotpo Ltd.