Price optimization and management (PO and M) software allows an organization to effectively manage as well as optimize the price of its various goods and services. Recently, these offerings have started to support a range of intelligence advice for sales, be it best-next-action recommendations, warnings and customer churn.
MARKET SCOPE
The "Global Price Optimization and Management (PO and M) Solutions Market Analysis to 2028" is a specialized and in-depth study with a special focus on the global market trend analysis. The report aims to provide an overview of the price optimization and management (PO and M) solutions market with detailed market segmentation by vertical, deployment, enterprise size, and geography. The report provides key statistics on the market status of the leading price optimization and management (PO and M) solutions market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
-Based on vertical, the global price optimization and management (PO and M) solutions market is segmented into BFSI, chemical, retail, IT and telecommunication, healthcare, automotive, travel and tourism, and others.
-On the basis of deployment, the market is segmented into cloud and on-premise.
-Based on enterprise size, the market is segmented into SMEs and large enterprises.
MARKET DYNAMICS
Drivers:
-Most successful companies often use these kind of applications. Market keeps an attention on vendors whose software supports respective B2B and B2B2C business models. PO&M products are utilized in multiple industries, travel industry and transportation industry as well. It also caters to wholesale and distribution, financial services and insurance, food and beverage industry etc.
Restraints:
-Security concerns may hinder the growth of the global price optimization and management (PO and M) solutions market.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2019 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The price optimization and management (PO and M) solutions market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the price optimization and management (PO and M) solutions market in these regions.
IMPACT OF COVID-19 ON PRICE OPTIMIZATION AND MANAGEMENT (PO AND M) SOLUTIONS MARKET
COVID-19 first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. The US, India, Brazil, Russia, France, the UK, Turkey, Italy, and Spain are some of the worst affected countries in terms confirmed cases and reported deaths. The COVID-19 has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. Shutdown of various plants and factories has affected the global supply chains and negatively impacted the manufacturing, delivery schedules, and sales of products in global market. Few companies have already announced possible delays in product deliveries and slump in future sales of their products. In addition to this, the global travel bans imposed by countries in Europe, Asia-Pacific, and North America are affecting the business collaborations and partnerships opportunities.
MARKET PLAYERS
The report covers key developments in the price optimization and management (PO and M) solutions market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market players from price optimization and management (PO and M) solutions market are anticipated to lucrative growth opportunities in the future with the rising demand in the global market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the price optimization and management (PO and M) solutions market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
-COMPETERA LIMITED
-Content Square SaaS (Contentsquare)
-FPX.com
-Pricefx
-PROS
-Vendavo
-Vistaar Technologies, Inc.
-Vistex, Inc.
-Zilliant Incorporated
-Zuora Inc.