A pretzel is a kind of baked pastry made up of dough that is commonly knot shaped. The traditional shape of the pretzel has a distinctive symmetrical form coupled with the ends of a long strip of dough intertwined and then twisted back onto itself in a particular way (a pretzel loop). In this era, pretzels come in a wide range of shapes. Salt is the most commonly used seasoning for pretzels, complementing the washing soda or lye treatment that gives pretzels their traditional skin and flavor acquired through the Maillard reaction. Other seasonings used while making pretzel are cheeses, chocolate, sugar, cinnamon, seeds, sweet glazing, and nuts. Varieties of pretzels are available in the market, including soft pretzels, which is eaten shortly after preparation, and hard-baked pretzels, which have a long shelf life.
MARKET DYNAMICS
The pretzel market has witnessed a significant growth owing to factors such as increasing consumer preference for convenient food products and snacks items. In addition, different product innovation resulting in newer forms and flavors supplements the market growth. Furthermore, expansion of the food processing industry, coupled with the extensive research and development activity by the market players are boosting the market growth of pretzel globally. Also, the easy availability of pretzel in supermarkets and hypermarkets, convenience stores, specialty retailers, online retailers, and others is further influencing this market. However, intense competition from other food snacks in the market is expected to hamper the market growth during the forecast period. Nevertheless, with the steady growth in the food processing industry, there are opportunities for the market players to invest in this market.
MARKET SCOPE
The "Global Pretzel Market Analysis to 2028" is a specialized and in-depth study of the food and beverages industry with a special focus on the global market trend analysis. The report aims to provide an overview of the pretzel market with detailed market segmentation by form, type, distribution channel, and geography. The global pretzel market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading pretzel market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global pretzel market is segmented on the basis of form, type, and distribution channel. On the basis of form, the pretzel market is segmented into hard and soft. The pretzel market on the basis of the type is classified into salted and unsalted. On the basis of distribution channel, global pretzel market is bifurcated into supermarkets and hypermarkets, convenience stores, specialty retailers, online retailers, and others.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global pretzel market based on various segments. It also provides market size and forecast estimates from the year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The pretzel market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the pretzel market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the pretzel market in these regions.
MARKET PLAYERS
The reports cover various key developments in the global pretzel market. Various companies are focusing growth strategies such as product launches, product approvals and others such as patents and events. Some of the growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market payers from pretzel market are anticipated to lucrative growth opportunities in the future with the rising demand for pretzel in the global market. Below mentioned is the list of few companies engaged in the pretzel market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the pretzel market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- Auntie Anne's
- Boulder Brands
- Conagra
- Frito-Lay
- Herr Foods
- J And J Snacks
- Mars
- Mr. Pretzel
- Pretzels Inc.
- Snyder's-Lance
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.