The global prepared flour mixes market was valued at US$ 23,192.15 million in 2021 and is projected to reach US$ 33,370.85 million by 2028; it is expected to grow at a CAGR of 5.3% from 2021 to 2028.

Prepared flour mixes are the mixture of various ingredients, such as different flours, starches, flavors, and functional ingredients. Such mixes contain most of the ingredients used in baking, such as fat, sugar, milk, and salt. Prepared mixes require less preparation time, provide flavor and texture to the final product, and augment its shelf life. Thus, they are extensively used in the baking & confectionery industry. These premixes are easily available through various distribution channels, such as specialty stores, supermarkets, and departmental stores.

Moreover, due to the COVID-19 outbreak pandemic, people increasingly bought products through e-commerce platforms as they got convenient product delivery at their doorsteps. Many e-commerce platforms adopted the no-touch policy that ensured the safety of consumers. Such factors are expected to bolster the growth of the prepared flour mixes market in the coming years.

Based on category, the prepared flour mixes market is bifurcated into gluten free and conventional. The conventional segment accounted for a larger market share in 2020. The market growth for this segment is attributed to the easy availability of conventional prepared flour mixes at low prices. However, the gluten-free segment is expected to register a higher CAGR in the market during the forecast period.

Based on region, the prepared flour mixes market is segmented into North America, Europe, Asia Pacific, South and Central America, and the Middle East & Africa. In 2020, Asia-Pacific accounted for the largest share in the market. The prepared flour mixes market in Asia-Pacific is driven by the growing population in the region and rising consumer inclination toward bakery products. In addition, the rising trend of baking at home in Asia-Pacific drive the prepared flour mixes market across the region. However, North America is projected to register the highest CAGR during the forecast period. The US is experiencing a tremendous demand for gluten-free products, followed by Canada and Mexico, due to changing food consumption trends and consumers' inclination toward a healthy lifestyle. Moreover, manufacturers in the region are launching custom-formulated flour solutions for premium-category consumers. All these factors are expected to propel the growth of the prepared flour mixes market in the region in the coming few years.

AB Mauri; PURATOS; Lesaffre; Archer Daniels Midland Company; General Mills, Inc.; Kerry Group; Swiss Bake Ingredients Pvt. Ltd; G.R Wright & Sons; Nitto-Fuji International Vietnam Co., Ltd; and Allied Pinnacle are among the players operating in the prepared flour mixes market.

The overall global prepared flour mixes market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants to validate the data, as well as to gain more analytical insights into the topic. The participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants such as valuation experts, research analysts, and key opinion leaders, specializing in the prepared flour mixes market.