The global PR analytics software market is expected to grow from US$ 3,471.10 million in 2020 to US$ 7,114.89 million by 2028; it is estimated to grow at a CAGR of 9.8% during 2021-2028.

With the growing population, the number of internet users has increased significantly. There are almost 4.66 million internet users across the world, i.e., 59% of the global population is net savvy. Among this, 92.6% (4.32 million ) users are accessing the internet through mobile devices. A few countries with the highest Internet penetration rate are Denmark, the UAE, and Sweden.

Until 2020, Asia Pacific (APAC) had the largest user base with over 2.5 million Internet users, followed by Europe with almost 728 million users. In 2020, China held the leading market share worldwide, followed by India and the US. China has more than 854 million users, and India has around 560 million users.

A few MEA countries, such as Oman, Qatar, and Kuwait, are still in the initial phase of digitalization and the Internet penetration is quite low. However, with increasing awareness, the number is rising continuously. The significant surge in Internet user base is enabling the industries to transform their business to the digital platform. Therefore, PR professionals are opting for email marketing campaigns, social media campaigns, and online advertising with the growing Internet use. These are cost-effective approaches for conducting campaigns and gathering data from there. Also, during the COVID-19 outbreak, conducting online campaigns was the best-suitable medium. Thus, with growing internet users, PR Analytics Software developers benefit from increasing sales.

The PR analytics software market is segmented on the basis of deployment, enterprise size, and geography. Based on deployment, the market is bifurcated into cloud-based and on-premise. In 2020, the cloud-based segment accounted for a larger share in the market. Based on enterprise size, the PR analytics software markets is bifurcated into small & medium enterprises and large enterprises. In 2020, the large enterprises segment accounted for a larger share in the market. Geographically, the market is broadly segmented into North America, Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and South America (SAM). In 2020, North America dominated the PR analytics software market.

The COVID-19 pandemic has altered the nature of business processes across the world. However, the pandemic exposed flaws in business models across verticals. Therefore, PR professionals are opting for email marketing campaigns, social media campaigns, and online advertising with the growing internet use. These are cost-effective approaches for conducting campaigns and gathering data from there. Also, during the COVID-19 outbreak, running online campaigns was the best-suitable medium. Thus, with growing internet users, PR analytics software developers benefit from increasing sales. However, as vaccines become widely available and the pandemic is better controlled, these industries are projected to see increased investments during the forecast period as PR analytics software solutions gain traction across various business activities.

The overall PR analytics software market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. The process also serves the purpose of obtaining an overview and forecast for the PR analytics software market with respect to all the segments. It also provides the overview and forecast for the market based on all the segmentation provided with respect to five major regions-North America, Europe, Asia Pacific, Middle East and Africa, and South America. Also, primary interviews were conducted with industry participants and commentators to validate data and gain more analytical insights into the topic. The participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants such as valuation experts, research analysts, and key opinion leaders, specializing in the PR analytics software market.

Prezly; Agility PR Solutions LLC; Critical Mention, Inc.; Meltwater; Muck Rack; Onclusive, Inc; Prowly; TVEyes Inc.; CISION US INC.; and Newswire are among the major players operating in the global PR analytics software market.