The powdered flavors market size is expected to grow from US$ 9,940.36 million in 2022 to US$ 13,841.10 million by 2030; the market is expected to grow at a CAGR of 4.2% from 2022 to 2030
Powdered flavors are dehydrated or dried forms of liquid extracts. They are manufactured by spray drying or freeze drying the puree, paste, or liquid emulsions to form a fine, concentrated powder that easily blends in different formulations and is shelf stable. Powdered flavors are used in a wide range of food products, such as baked goods, confectionery, dairy and frozen desserts, savory snacks, soups, sauces, dressings, ready-to-eat meals, nutraceuticals, and meat and meat substitute products.
Sports nutrition market is witnessing strong growth across the globe. Due to the rising incidence of obesity, diabetes, and heart diseases, consumers in the globe engage in physical activities and consume products that provide functional benefits. Moreover, the number of recreational sports enthusiasts is increasing across the globe as people are concentrating on their health and well-being. These factors drive the demand for sports nutrition products such as protein supplements, energy drinks and mixes, creatine, and performance-enhancing products.
Sports nutrition products are available in common flavors such as vanilla, chocolate, strawberry, and banana. However, with the rapidly growing sports nutrition market, there is a high demand for innovative flavor ingredients for sports nutrition products. Recently manufacturers have been incorporating cinnamon powders, mango powders, cherry powder, and powdered cookie flavors in sports nutrition products to attract a wider audience.
Manufacturers are also incorporating nut powders in protein supplements to reduce fat content and enhance flavor. For instance, the defatted almond powder is used as a low-calorie flavoring agent in protein powders, enhancing the product's nutritional profile and imparting a clean taste and smooth mouthfeel. Thus, the rising inclusion of innovative powdered flavors in sports nutrition supplements is expected to provide strong growth potential to the powdered flavors market during the forecast period.
Based on application, the powdered flavors market is segmented into bakery and confectionery; dairy and frozen desserts; soups, sauces, and dressings; meat and meat substitute products; snacks and RTE meals; nutritional supplements; and others. The snacks and RTE meals segment held the largest share of the global powdered flavors market in 2022. A snack is a small portion of food generally eaten between meals. RTE meals are ready-packaged meals that are considered convenience food. The consumption of high-quality convenience food is increasing, which is currently one of the biggest trends in the food industry. Savory powdered flavors are used in these food products to enhance food quality. Due to hectic work schedules, millennials prefer to be efficient with their time rather than spend it on tedious kitchen tasks for preparing food. Thus, they are more likely to spend their money on convenience, which drives the popularity of RTE meals and snacks. These factors are expected to drive the powdered flavors market for the segment during the forecast period.
Geographically, the powdered flavors market is segmented into North America, Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and South & Central America. In 2022, Asia Pacific held the largest share of the powdered flavors market whereas South & Central America is projected to grow at the highest CAGR from 2022 to 2030. Urbanization has led to busier lifestyles, increasing demand for packaged food, snacks, and ready-to-eat foods. Powdered flavors are more cost-effective to produce and transport than their liquid counterparts, making them appealing to manufacturers. Thus, rising urbanization and cost-effectiveness are the factors propelling the powdered flavors market across South & Central America.
The overall powdered flavors market size has been derived using primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain more analytical insights into the topic. The participants of this process include industry experts such as VPs; business development managers; market intelligence managers; national sales managers; and external consultants, including valuation experts, research analysts, and key opinion leaders, specializing in the powdered flavors market.