Playout automation helps to automate the transmission of TV and radio channels into the broadcast network. Playout automation help to manage scheduling, mixing, trimming, ingesting, and SD to HD conversion. Additionally, it improves the quality and graphics of content delivered to the viewers, thus raising the need for the playout automation that boosting the growth of the market. Playout automation help to ease the channel management operation and enables the operator to launch and manage channels; also, it reduces the overall cost of the infrastructure. Henceforth, increasing demand for the playout automation that influences the growth of the market.
MARKET SCOPE
The "Global Playout Automation Market Analysis to 2028" is a specialized and in-depth study with a special focus on the global market trend analysis. The report aims to provide an overview of the playout automation market with detailed market segmentation by component, transmission type, application, and geography. The report provides key statistics on the market status of the leading playout automation market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
? Based on component, the global playout automation market is segmented into hardware and software.
? On the basis of transmission type, the market is segmented into satellite, cable, terrestrial, and IPTV / cloud.
? Based on application, the market is segmented into news, entertainment, sports, live telecasts, and others.
MARKET DYNAMICS
Drivers:
? The rising need for automation of playout is boosting the growth of the playout automation market. Playout solution offers various advantages such as easy operation, easy installation, high reliability, easy maintenance, and among others, hence raising demand for the playout automation that propels the growth of the playout automation market.
? An increasing number of TV channels, language variations, content fragments result in the high demand for high-quality content delivery, which boosts the growth of the playout automation market.
? The rapid expansion of satellite and cable television services in urban and rural areas is expected to fuels the growth of the playout automation market.
Restraints:
? Lack of technical expertise may hinder the growth of the playout automation market.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2019 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The playout automation market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the playout automation market in these regions.
IMPACT OF COVID-19 ON PLAYOUT AUTOMATION MARKET
COVID-19 first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. The US, India, Brazil, Russia, France, the UK, Turkey, Italy, and Spain are some of the worst affected countries in terms confirmed cases and reported deaths. The COVID-19 has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. Shutdown of various plants and factories has affected the global supply chains and negatively impacted the manufacturing, delivery schedules, and sales of products in global market. Few companies have already announced possible delays in product deliveries and slump in future sales of their products. In addition to this, the global travel bans imposed by countries in Europe, Asia-Pacific, and North America are affecting the business collaborations and partnerships opportunities.
MARKET PLAYERS
The report covers key developments in the playout automation market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market players from playout automation market are anticipated to lucrative growth opportunities in the future with the rising demand in the global market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the playout automation market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
? Amagi Corporation
? Belden Incorporated
? BroadStream Solutions, Inc.
? Cinegy LLC
? Deyan Automation Systems
? ENCO Systems, Inc.
? Hardata
? Harmonic, Inc.
? Imagine Communications Corp.
? Pebble Beach Systems