Partner relationship management software, also known as partner management software, is a solution that enables organizations with tools to track and manage the sales details of affiliates and partners of the organization. These solutions are also powered by tools to manage documents, marketing campaign materials, communication tool, market development funds (MDF), and other. Furthermore, such solution also allows organizations to track and monitor the distribution of products.
MARKET SCOPE
The "Global Partner Relationship Management Software Market Analysis to 2028" is a specialized and in-depth study with a special focus on the global market trend analysis. The report aims to provide an overview of the partner relationship management software market with detailed market segmentation by deployment, enterprise size, and geography. The report provides key statistics on the market status of the leading partner relationship management software market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
-Based on deployment, the global partner relationship management software market is segmented into cloud and on premise.
-On the basis of enterprise size, the market is segmented into SMEs and large enterprise
MARKET DYNAMICS
Drivers:
-Owing to the increasing in need for planning and managing the channel communication in order to optimize the overall operations the partner relationship management software is experiencing significant growth.
-Growing inclination for developing strategic alliances by organizations is anticipated to create huge growth opportunities for the partner relationship management software market.
Restraints:
-Lack of adoption of partner relationship management software by SMEs in underdeveloped and certain developing countries is hampering the growth of the market.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2019 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The partner relationship management software market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the partner relationship management software market in these regions.
IMPACT OF COVID-19 ON PARTNER RELATIONSHIP MANAGEMENT SOFTWARE MARKET
COVID-19 first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. The US, India, Brazil, Russia, France, the UK, Turkey, Italy, and Spain are some of the worst affected countries in terms confirmed cases and reported deaths. The COVID-19 has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. Shutdown of various plants and factories has affected the global supply chains and negatively impacted the manufacturing, delivery schedules, and sales of products in global market. Few companies have already announced possible delays in product deliveries and slump in future sales of their products. In addition to this, the global travel bans imposed by countries in Europe, Asia-Pacific, and North America are affecting the business collaborations and partnerships opportunities.
MARKET PLAYERS
The report covers key developments in the partner relationship management software market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market players from partner relationship management software market are anticipated to lucrative growth opportunities in the future with the rising demand in the global market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the partner relationship management software market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
-Affise Inc.
-Crossbeam
-Everflow
-Impact Tech, Inc
-LeadMethod, Inc.
-Magentrix Corporation
-PartnerStack Inc.
-PartnerTap
-Zift Solutions
-ZINFI Technologies, Inc.