Cupcakes are small, delicious snack cakes that are popular due to their portability and quantity control. They are batter cakes baked in a cup-shaped foil or temperature paper. A cupcake can be made from a number of ingredients and decorated with cream and frosting. Its composition is similar to that of traditional high-ratio layer cakes. Packed cupcakes have a longer shelf life than freshly made pastries. Packed cupcakes come in a variety of flavors such as vanilla, pineapple, chocolate, strawberry, and others.
MARKET DYNAMICS
The increased demand for cupcakes as post-meal treats during dine-out and weekend gatherings among millennials and Generation Z customers globally is expected to expand the business growth in the near future. The trend of celebrating various types of special occasions, success, or festivals, such as birthdays, weddings, marriage anniversaries, valentine's day, christmas, pet's birthday, work anniversary, mother's day, and children's day, has grown significantly over the last few years around the world. In addition, demand for bakery products is also increasing significantly over the world since they are instant, accessible, and delicious food in this fast urbanizing and changing lifestyle, which is driving the cupcakes industry even more.
MARKET SCOPE
The "Global Packaged Cupcakes Market Analysis to 2027" is a specialized and in-depth study of the food and beverages industry with a special focus on the global market trend analysis. The report aims to provide an overview of the packaged cupcakes market with detailed market segmentation by category, distribution channel, and geography. The global packaged cupcakes market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading packaged cupcakes market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global packaged cupcakes market is segmented on the basis of category and distribution channel. On the basis of category the global packaged cupcakes market is segmented into gluten- free and conventional. Based on distribution channel the global packaged cupcakes market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global packaged cupcakes market based on various segments. It also provides market size and forecast estimates from the year 2018 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The packaged cupcakes market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the packaged cupcakes market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the packaged cupcakes market in these regions.
MARKET PLAYERS
The reports cover key developments in the packaged cupcakes market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market payers from packaged cupcakes market are anticipated to lucrative growth opportunities in the future with the rising demand for packaged cupcakes in the global market. Below mentioned is the list of few companies engaged in the packaged cupcakes market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the packaged cupcakes market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- Britannia
- Delicia
- Elite Foods
- Winkies
- Monginis
- McRennett
- Manna Food Products
- Wholefood India Confectionary Pvt. Ltd.
- George Weston Limited
- Campbell Soup Company (Pepperidge Farm)
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.