Over-the-Air (OTA) transmission platform is a type of wireless platform used widely in the broadcast industry. It is commonly used in radio and television platforms for broadcasting channels wirelessly. ARTC 3.0, a next-generation transmission platform is the main technology used in the over-the-air (OTA) transmission platform. It is an Advanced Television Systems Committee standard to upgrade antenna televisions as well as allows 4K resolution and sound upgrades.
MARKET SCOPE
The "Global Over-the-Air (OTA) Transmission Market Analysis to 2028" is a specialized and in-depth study with a special focus on the global market trend analysis. The report aims to provide an overview of the Over-the-Air (OTA) transmission market with detailed market segmentation by solution, platform, and geography. The report provides key statistics on the market status of the leading Over-the-Air (OTA) transmission market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
- Based on solution, the global Over-the-Air (OTA) transmission market is segmented into software and services.
- On the basis of platform, the market is segmented into mobile, television, and streaming devices.
MARKET DYNAMICS
Drivers:
- The high demand for over-the-transmission platforms among broadcasters as well as manufacturers of display devices owing to the introduction of ATSC 3.0-capable televisions & streaming devices by several manufacturers is bolstering the demand for over-the-air (OTA) transmission platforms market.
- Further, the rising need for ease of operations and enhanced channel presentation is expected to drive the over-the-air (OTA) market demand.
- Moreover, increasing IT investments in the broadcasting industry is projected to offer lucrative opportunities to the over-the-air (OTA) transmission platform market.
Restraints:
- High initial cost may hinder the growth of the over-the-air (OTA) transmission platform market.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2019 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The Over-the-Air (OTA) transmission market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the Over-the-Air (OTA) transmission market in these regions.
IMPACT OF COVID-19 ON OVER-THE-AIR (OTA) TRANSMISSION MARKET
COVID-19 first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. The US, India, Brazil, Russia, France, the UK, Turkey, Italy, and Spain are some of the worst affected countries in terms confirmed cases and reported deaths. The COVID-19 has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. Shutdown of various plants and factories has affected the global supply chains and negatively impacted the manufacturing, delivery schedules, and sales of products in global market. Few companies have already announced possible delays in product deliveries and slump in future sales of their products. In addition to this, the global travel bans imposed by countries in Europe, Asia-Pacific, and North America are affecting the business collaborations and partnerships opportunities.
MARKET PLAYERS
The report covers key developments in the Over-the-Air (OTA) transmission market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market players from Over-the-Air (OTA) transmission market are anticipated to lucrative growth opportunities in the future with the rising demand in the global market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the Over-the-Air (OTA) transmission market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- AirTV L.L.C
- Channel Master
- GatesAir Inc.
- Harmonic
- LG Electronics
- Sinclair Broadcast Group
- SK telecom Corp., LTD.
- Tablo (Nuvyyo Inc.)
- Thales Group
- Xperi (TiVo Corporation)