Ouzo is a dry anise-flavored aperitif that is widely consumed in Cyprus and Greece. Ouzo is made from rectified spirits that undergoes a process of flavoring and distillation. Ouzo tastes similar to other anise liquors such as pastis, rak- , arak, and sambuca. Ouzo is made similar to tsipouro, which is the Greek equivalent to Italy's grappa. Tsipouro is produced in Greece and is a brandy distilled from the must or remnants of grapes pressed for winemaking. Using the same type of base, ouzo is traditionally distilled in copper pot stills and flavored with anise. Other spices like cinnamon, cardamom, clove, coriander, fennel, mint, and mastic may be used in a distillery's recipe as well.
MARKET DYNAMICS
The ouzo market has witnessed significant growth owing to factors such as rising demand from Hotels, restaurants, and institutional catering companies and an increasing number of individuals consuming alcoholic drinks across the globe. Moreover, growth in tourism in Greece and Cyprus provides huge market opportunities for the key players in the market. However, the low shelf-life presence of ouzo is projected to hamper the overall growth of the ouzo market.
MARKET SCOPE
The "Global Ouzo Market Analysis to 2028" is a specialized and in-depth study of the food and beverages industry with a special focus on the global market trend analysis. The report aims to provide an overview of the ouzo market with detailed market segmentation by product type, sales channel and geography. The global ouzo market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading ouzo market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global ouzo market is segmented on the basis of product type and sales channel. On the basis of product type, the ouzo market is segmented into combined, cooked and combined, distilled, and cooked and distilled. On the basis of sales channel, the ouzo market is segmented into business to business and business to consumer. The business to business segment is further segmented into hotels, restaurants and cafes, and institutional sales. The business to consumer segment is further segmented into modern trade, bars/pubs, specialty stores, online retail, and others.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global ouzo market based on various segments. It also provides market size and forecast estimates from the year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The ouzo market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the ouzo market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the ouzo market in these regions.
MARKET PLAYERS
The reports cover key developments in the ouzo market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market payers from ouzo market are anticipated to lucrative growth opportunities in the future with the rising demand for ouzo in the global market. Below mentioned is the list of few companies engaged in the ouzo market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the ouzo market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- Barbayannis Aphrodite Ouzo
- Boutari Ouzo
- Gruppo Campari
- Metaxa Ouzo
- Ouzo Barbayanni
- Ouzo of Plomari Isidoros Arvanitis
- Pernod Ricard
- Pilavas
- Pitsiladi Distillates
- Thomopoulos Distillery
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.