oral care Market

The global oral care market is expected to reach US$ 60,804.8 Mn by 2025 from US$ 42,689.6 Mn in 2017.

The oral care market is estimated to grow with a CAGR of 4.6% during the forecast period from 2018 to 2025. The growth of the oral care market is primarily attributed to the rising prevalence of oral diseases, increasing technological advancements in oral care products and rising awareness for oral hygiene are the major factors that anticipated to propel the growth for the oral care market in the forecast period. However, competitive pricing pressure faced by prominent players is expected to act as major challenges hindering the market growth. On the other hand, enhanced connectivity features in toothbrushes is expected to be prevalent future trend in the global oral care market

Global oral care market segmented into by product and distribution channel. Based on product, the market is classified into toothpastes, toothbrushes & accessories, mouthwashes/rinses, denture products, dental accessories/ancillaries, dental prosthesis cleaning solutions and others dental products. On the basis of distribution channel, the oral care market categorized into consumer stores, retail pharmacies, online distribution and dental dispensaries.

The toothpastes segment anticipated to the largest growing segment in the forecast period. Toothpaste is recommended by dentists to be used in conjunction with a toothbrush to help remove food debris and dental plaque. Factors such as the rising incidence of dental caries, growing awareness of dental hygiene, and benefits offered by toothpastes is anticipated to witness significant growth during the forecast period.

The consumer stores segment is expected to be the largest and fastest growing segment in the coming years. Consumer stores are easily accessible and the manufacturers are highly dependent on the retail stores as they are the immediate customers. Moreover, the rising large supermarket chains and growing modern supermarkets and retail outlets are projected to gain a considerable share over the forecast period.

The oral care market was estimated through extensive primary and secondary sources that includes a vast array of government authorized websites such as American Academy of Pediatrics (AAP), American Association of Orthodontists (AAO), American Dental Association (ADA), Association Dentaire  Française (ADF), Centers For Disease Control And Prevention (CDC), Canadian Dental Association (CDA), Japanese Society for Oral Health (JSOH), National Institute of Dental and Craniofacial Research (NIDCR) and others. The primary respondents included chair-holders and representatives of the demand and supply side for healthcare industries as well as medical professionals at oral care device manufacturing companies, retail pharmacies, consumer stores and others.