Optical whitening agents, also called fluorescent whitening agents or optical brightening agents, are the chemicals utilized to make plastics, fibers, inks, coatings, and detergents look brighter. These are the specialty chemicals that belong to the class of synthetic organic coloring matter. These are added in order to improve the aesthetics and consumer appeal. The optical lightening agents have several benefits: light fastness, high chemical stability, readily soluble in organic solvents, and enhanced resistance to heat.
MARKET DYNAMICS
With the steady growth of the plastics and synthetics industry, there has been an expected increase in the demand for optical whitening agents. Plastics and other synthetics have replaced various materials across different applications. Consequently, this is predicted to create ample opportunities for the market. Further, with the growing demand for skincare products, the market for optical whitening agents is anticipated to rise. However, the high cost of production is the restraint for the optical whitening agents market growth.
MARKET SCOPE
The "Global Optical Whitening Agents Market Analysis to 2028" is a specialized and in-depth study of the chemicals & materials industry with a particular focus on the global market trend analysis. The report aims to provide an overview of the optical whitening agents market with detailed market segmentation by application. The global optical whitening agents market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading optical whitening agents market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global optical whitening agents market is segmented into application. By application, the optical whitening agents market is classified into paper, textile, detergents & soaps, plastics, others.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry, including both qualitative and quantitative information. It provides an overview and forecast of the global optical whitening agents market based on various segments. It also provides market size and forecast estimates from the year 2017 to 2028 concerning five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South America. The optical whitening agents market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally, along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the optical whitening agents market from both demand and supply side. Further, it evaluates market dynamics affecting the market during the forecast period, i.e., drivers, restraints, opportunities, and future trends. The report also provides exhaustive PEST analysis for all five regions, namely; North America, Europe, APAC, MEA, and South America, after evaluating political, economic, social, and technological factors affecting the optical whitening agents market in these regions.
MARKET PLAYERS
The report covers vital developments in the optical whitening agents market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals, and others, such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions and partnerships & collaborations. These activities have paved the way for the expansion of business and customer base of market players. The market players from the optical whitening agents market are anticipated to witness lucrative growth opportunities in the future with the rising demand for optical whitening agents in the global market. Below mentioned is the list of few companies engaged in the optical whitening agents market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the optical whitening agents market. Besides, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last three years, the critical development in the past five years.
- BASF SE
- Huntsman International LLC
- Clariant
- Mayzo, Inc.
- United Specialities (P) Ltd
- Archroma
- Ciba Specialty Chemicals Inc.
- Milliken and Company
- Delta Hydrocarbon
- Kyung-In Synthetic Corporation
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