Operational analytics is an innovative technology that enables enterprises to reduce fraud and risk, help to achieve better efficiency, increase additional transactions, and ultimately increase earnings by reducing cost. Increasing demand for advanced business intelligence and analytics techniques, rising need to measure the performance, and increasing adoption of operational analytics due to its cost-effective and time-efficient features are fueling the growth of the operational analytics market.
MARKET SCOPE
The "Global Operational Analytics Market Analysis to 2028" is a specialized and in-depth study with a special focus on the global market trend analysis. The report aims to provide an overview of the operational analytics market with detailed market segmentation by component, business function, application, industry vertical, and geography. The report provides key statistics on the market status of the leading operational analytics market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
- Based on component, the global operational analytics market is segmented into software and services.
- On the basis of business function, the market is segmented into Information Technology (IT), Marketing, sales, finance, human resources (HR), and others.
- Based on application, the market is segmented into predictive asset maintenance, risk management, fraud detection, supply chain management, customer management, workforce management, and others.
- Based on industry vertical, the market is segmented into retail, manufacturing, government and defense, transportation and logistics, energy and utilities, it and telecommunication, and others.
MARKET DYNAMICS
Drivers:
- An increasing need for process and operations optimization, the emergence of IoT-enabled devices, adoption of advanced data management strategies are some of the major factors driving the growth of the operational analytics market.
- Further, increased amount of IT operations data, growing use of mobile devices, and an increasing number of data centers to gather inner data for analyzing the performance are expected to boom the growth of the operational analytics market during the forecast period.
Restraints:
- Complex analytical processes may restraint the growth of the operational analytics market.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2019 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The operational analytics market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the operational analytics market in these regions.
IMPACT OF COVID-19 ON OPERATIONAL ANALYTICS MARKET
COVID-19 first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. The US, India, Brazil, Russia, France, the UK, Turkey, Italy, and Spain are some of the worst affected countries in terms confirmed cases and reported deaths. The COVID-19 has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. Shutdown of various plants and factories has affected the global supply chains and negatively impacted the manufacturing, delivery schedules, and sales of products in global market. Few companies have already announced possible delays in product deliveries and slump in future sales of their products. In addition to this, the global travel bans imposed by countries in Europe, Asia-Pacific, and North America are affecting the business collaborations and partnerships opportunities.
MARKET PLAYERS
The report covers key developments in the operational analytics market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market players from operational analytics market are anticipated to lucrative growth opportunities in the future with the rising demand in the global market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the operational analytics market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- Capgemini
- Cisco Systems, Inc.
- Evolven Software
- IBM
- Micro Focus
- Microsoft
- Oracle
- SAP SE
- SAS Institute, Inc.
- Splunk Inc.