? ver the years, videos have become an important factor for content marketing as they have the potential for achieving the maximum reach of the audience or customers. Moreover, online video has gained tremendous popularity that has driven the market growth. Online video platforms is delivered by a video hosting service that helps users for uploading, converting, storing, and for playing back the video content on the internet. It provides various functionalities such as file conversion & transcoding, editing, ingesting, content sharing & accessibility, content storage & security, and other functions. Online video platforms are mainly deployed for achieving and managing seamless delivery of the content in a cost-effective way.
MARKET SCOPE
The "Global Online Video Platform Market Analysis to 2028" is a specialized and in-depth study with a special focus on the global market trend analysis. The report aims to provide an overview of the online video platform market with detailed market segmentation by component, type, streaming type, end user, and geography. The report provides key statistics on the market status of the leading online video platform market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
? Based on component, the global online video platform market is segmented into solution and services.
? On the basis of type, the market is segmented into video processing and video analytics.
? Based on streaming type, the market is segmented into live streaming and video on demand.
? Based on end user, the market is segmented into media and entertainment, education, IT and telecom, retail, BFSI, and others.
MARKET DYNAMICS
Drivers:
? Increase in expenditure on advertisements has proliferated the growth of the online video platform market.
Restraints:
? The emergence and increased adoption of free and open-source online video platforms negatively impact the market growth.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2019 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The online video platform market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the online video platform market in these regions.
IMPACT OF COVID-19 ON ONLINE VIDEO PLATFORM MARKET
COVID-19 first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. The US, India, Brazil, Russia, France, the UK, Turkey, Italy, and Spain are some of the worst affected countries in terms confirmed cases and reported deaths. The COVID-19 has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. Shutdown of various plants and factories has affected the global supply chains and negatively impacted the manufacturing, delivery schedules, and sales of products in global market. Few companies have already announced possible delays in product deliveries and slump in future sales of their products. In addition to this, the global travel bans imposed by countries in Europe, Asia-Pacific, and North America are affecting the business collaborations and partnerships opportunities.
MARKET PLAYERS
The report covers key developments in the online video platform market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market players from online video platform market are anticipated to lucrative growth opportunities in the future with the rising demand in the global market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the online video platform market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
? Akamai Technologies, Inc.
? Brightcove Inc.
? Comcast Corporation
? Endavo Media and Communications, Inc.
? Frame.io, Inc.
? Kaltura, Inc.
? LIMELIGHT NETWORKS, INC.
? MediaMelon, Inc.
? PANOPTO INC.
? SpotX, Inc.