- nline advertising is a marketing strategy acquired by different organizations, which includes the usage of the internet as a medium to obtain website traffic, and target and deliver marketing messages to the correct customers. There are various types of online advertising, such as banner advertising, search engine advertising, video advertising, and social network advertising.
MARKET SCOPE
The "Global Online Advertising Market Analysis to 2028" is a specialized and in-depth study with a special focus on the global market trend analysis. The report aims to provide an overview of the online advertising market with detailed market segmentation by ad format, platform, vertical, and geography. The report provides key statistics on the market status of the leading online advertising market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
- Based on ad format, the global online advertising market is segmented into social media, search engine, video, email, and other.
- On the basis of platform, the market is segmented into mobile, desktop and laptop, and other platforms.
- Based on vertical, the market is segmented into automotive, retail, healthcare, BFSI, telecom, and other.
MARKET DYNAMICS
Drivers:
- The increasing advancement in technology combined with growing digital spending by enterprises is the major factor driving the online advertisement market over the forecast period.
- The technological developments with respect to the internet, coupled with its increasing commercial use and the rapidly increasing number of internet users across the world, is anticipated to boost the growth of the online advertising market.
Restraints:
- Increasing adoption of ad-blockers is hindering the growth of the online advertising market.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2019 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The online advertising market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the online advertising market in these regions.
IMPACT OF COVID-19 ON ONLINE ADVERTISING MARKET
COVID-19 first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. The US, India, Brazil, Russia, France, the UK, Turkey, Italy, and Spain are some of the worst affected countries in terms confirmed cases and reported deaths. The COVID-19 has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. Shutdown of various plants and factories has affected the global supply chains and negatively impacted the manufacturing, delivery schedules, and sales of products in global market. Few companies have already announced possible delays in product deliveries and slump in future sales of their products. In addition to this, the global travel bans imposed by countries in Europe, Asia-Pacific, and North America are affecting the business collaborations and partnerships opportunities.
MARKET PLAYERS
The report covers key developments in the online advertising market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market players from online advertising market are anticipated to lucrative growth opportunities in the future with the rising demand in the global market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the online advertising market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- Google LLC
- Adobe
- Amazon.com Inc.
- Nanjing Marketing Group Ltd.
- Facebook Inc.
- IAC
- LinkedIn Corporation
- Microsoft
- Yahoo