Breakfast food options are trendy in the ready-to-eat food category. The rise of convenient food options has further renewed the demand for the market recently. The on the go breakfast products are cereal meals, breakfast bars, sandwiches & burgers, bakery products, dairy products, egg meals. Rising awareness of healthy eating concepts is projected to motivate the expansion of the market.
MARKET SCOPE
The "Global On The Go Breakfast Products Market Analysis to 2028" is a specialized and in-depth study of the food and beverages industry with a special focus on the global market trend analysis. The report aims to provide an overview of the on-the-go breakfast products market with detailed market segmentation by product type, distribution channel, and geography. The report provides key statistics on the market status of the leading on the go breakfast products market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
- Based on product type, the global on the go breakfast products market is segmented into cereal meals, breakfast bars, sandwiches & burgers, bakery products, dairy products, egg meals, and others.
- Based on distribution channel, the global on the go breakfast products market is segmented into hypermarkets & supermarkets, convenience stores, online retail, and others.
MARKET DYNAMICS
Drivers:
- Fast paced lifestyles and increasing participation of women in the workforce and longer commute times.
- Increasing urbanisation and the concept of nuclear families make working women juggle domestic and work responsibilities and consequently there is no time for making or having a leisurely breakfast, as the urban populace battles increasing work commutes and a dearth of time.
Restraints:
- Small life span or quick expiries for the products such as sandwiches.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2019 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The on the go breakfast products market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the marketduring the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the on the go breakfast products market in these regions.
IMPACT OF COVID-19 ON ON THE GO BREAKFAST PRODUCTS MARKET
COVID-19 first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. The US, India, Brazil, Russia, France, the UK, Turkey, Italy, and Spain are some of the worst affected countries in terms confirmed cases and reported deaths. The chemical & materials industry is one of the major industries suffering serious disruptions, such as supply chain breaks, technology events cancellations, and office shutdowns, as a result of this pandemic. The shutdown of various plants and factories in leading regions such as North America, Europe, Asia Pacific, South America, and the Middle East & Africa has affected the global supply chain and negatively impacted the manufacturing, delivery schedules, and sales of various goods. Furthermore, various companies have already announced possible delays in product deliveries and slump in future sales of their products.
MARKET PLAYERS
The report covers key developments in the on the go breakfast products market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market payers from on the go breakfast products market are anticipated to lucrative growth opportunities in the future with the rising demand for on the go breakfast products in the global market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the on the go breakfast products market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- Kellogg Co.
- General Mills Inc.
- Raisio PLC
- Bagrry's India Ltd.
- Sanitarium
- Quaker Oats Company
- Weetabix Ltd.
- Nestle S.A.
- Moma Foods
- Uncle Toby's