Market Introduction
Despite several advancement in broadcast and media sector resulting in more improved vide quality through integration of improver rendering competencies, animation, AR/VR, recording, and several other have revolutionized the conventional approaches to video content creation. Among these, the video editing based application now utilize the powerful capabilities of advanced as well as sophisticated tools in video editing software. As a result, the market comprises broad range of software packages for video editing application for both commercial as well as personal usage. The product offered by several prominent market players feature powerful rendering tools, flexible tools, customized add-on, and plug-ins among various other features. Hence, the market is poised to provide several numerous profitable business opportunities for the market players during the coming years. Also, Growing craze of online video content at various social media platforms is expected to create a significant demand for video editing software in the coming years, which is further anticipated to drive the North America video editing software market.
Furthermore, COVID-19 is having a very devastating impact over the North America region. Presently, the US is the world’s worst-affected country due to the COVID-19 outbreak. North America is one of the most important regions for the adoption and growth of new technologies owing to favorable government policies to boost innovation, the presence of a huge industrial base, and high purchasing power, especially in developed countries such as the US and Canada. Hence, any impact on the growth of industries is expected to affect the economic growth of the region in a negative manner. The US is a prominent market for video editing, especially in the commercial sector. The huge increase in the number of confirmed cases and falling GDP in the country has affected these industries. The companies and business shutdowns across the US, Canada, and Mexico are impacting the adoption of the video editing software market. The swift decline in revenue owing to virtual non-existent demand from media and production houses has limited their spending on procurement of additional technologies altogether across the North America region. North America region is home to a large number of technology companies, and thus the impact of coronavirus outbreak is anticipated to be quite severe in the year 2020 and likely in 2021. However, the impact of COVID-19 is short-term and is likely to decrease by 2022.
Market Overview and Dynamics
The video editing software market in North America is expected to grow from US$ 635.58 million in 2019 to US$ 923.41 million by 2027; it is estimated to grow at a CAGR of 4.9% from 2020 to 2027. The recent advancement in technological capabilities of hardware and video recorders have facilitated the exponential growth of the virtual realities, mixed realities and augmented realities based videos rise in the past few years. Furthermore, the popularity of 360-degree videos also have gained popularity among various leading end-user customers thus witnessing the demand for such video content. As a result, several leading video editing software have explored or integrated specialized tools and features for editing AR/VR or 360-degree based video content editing into their existing software solutions. Presently, the AR/VA based video content are limited to selected professional end-user base however, it is expected to gain major traction and subsequently poised to provide several lucrative sustainable business opportunities for the market players during the coming forecast period. These developments are further anticipated to bolster the growth of the North America video editing software market.
Key Market Segments
In terms of type, the on-premises segment accounted for the largest share of the North America video editing software market in 2019. In terms of application, the commercial segment held a larger market share of the North America video editing software market in 2019.
Major Sources and Companies Listed
A few major primary and secondary sources referred to for preparing this report on the video editing software market in North America are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report are Adobe Inc.; Animoto Inc.; Apple Inc.; Autodesk Inc.; Avid Technology, Inc.; Corel Corporation; CyberLink Corp.; InShot Inc.’ Kapwing Inc.; KineMaster Corporation; NCH SOFTWARE; Placeit (Envato Pty Ltd.); Vimeo, Inc.; Wondershare Technology Co., Ltd.
Reasons to buy report
- To understand the North America video editing software market landscape and identify market segments that are most likely to guarantee a strong return
- Stay ahead of the race by comprehending the ever-changing competitive landscape for North America video editing software market
- Efficiently plan M&A and partnership deals in North America video editing software market by identifying market segments with the most promising probable sales
- Helps to take knowledgeable business decisions from perceptive and comprehensive analysis of market performance of various segment form North America video editing software market
- Obtain market revenue forecast for market by various segments from 2020-2027 in North America region.
North America Video Editing Software Market Segmentation
North America Video Editing Software Market - By Type
- On-Premises
- Cloud-Based
North America Video Editing Software Market - By Application
- Commercial
- Personal
North America Video Editing Software Market - By Country
- US
- Canada
- Mexico
North America Video Editing Software Market - Company Profiles
- Adobe Inc.
- Animoto Inc.
- Apple Inc.
- Autodesk Inc.
- Avid Technology, Inc.
- Corel Corporation
- CyberLink Corp.
- InShot Inc.
- Kapwing Inc.
- KineMaster Corporation
- NCH SOFTWARE
- Placeit (Envato Pty Ltd.)
- Vimeo, Inc.
- Wondershare Technology Co., Ltd.