The tour operator software market in North America is expected to grow from US$ 279.19 million in 2019 to US$ 485.67 million by 2027; it is estimated to grow at a CAGR of 10.8% from 2020 to 2027.
Mounting advancement in technology coupled with its awareness among masses that are being accepted across various industries, such as tourism industry, is driving the growth of the tour operator software market. Tourism firms help its customers organize guided tours and utilize the tour operator software to manage customer and tour information, and back-office activities. Customers in association with tour operators can book their packages with the help of these software and track organizational aspects of tours such as scheduling, itinerary, and meals. The software also tracks the attendance of tourists and staffs, and tasks and activities of employees. Further, tour operators are using this software to manage costs, expenses, and revenues. Hence, growing awareness of this software among tour operators and masses is driving the market growth in North America.
In terms of component, the software segment led the North America tour operator software market in 2019. The tour operator software comprises itinerary creation, booking tools, supplier management, and back-office systems used by the tour operators and travel agencies to fulfill the requirement of their customers. The software manages tour package and facilitates the online booking option to upsurge business profit and increase the revenue of travel agencies. This software is designed to automate the overall booking process, online tour inventory, group booking, and payment gateway; also, customize the package with best features such as CRM, accounting, back office management, MIS reports, and selecting travel agent, travel agency, tour operators, and travel portal company. The tour operator software offers various features, such as it enables travel sites in the promotion of hotels, apartments, resorts, guest houses and villas; boosts the efficiency with error correction process; enhances the ability of the agency for managing changes; increases productivity; and offers full integration and outer transaction import routines. Compatibility to mobile phone, multicurrency and multi-language facility, payment gateway integration, barcode scan, dynamic and multiple tour option, itinerary creation, package customization, booking management, and customer reviews are among the other features offered by the tour operator software.
North America is adversely affected by the COVID-19 outbreak. North America is one of the significant regions for the adoption and growth of advanced technologies due to favorable government policies to accelerate innovation, a huge industrial base, and high purchasing power—especially in developed countries such as the US and Canada. The US is the worst-hit country in North America. The continuous growth in the number of COVID-19 confirmed cases has led the government to impose lockdown across the nation’s borders. The pandemic projected light on job security and social welfare in tourism sector, by underlining the vulnerabilities in North America. The US alone witnessed loss of more than US$297 billion from the travel and tourism sector owing to the negative impact of the pandemic. Majority of the Americans are mostly preferring to go for a vacation to the familiar places, which is hindering the business of travel agencies and the adoption of tour operator software. The international tourist mindset is swinging between hesitation and readiness with the requirement of little or a lot more time to feel ready to travel. The outbreak would have a limited short-term impact on the market. The short-term effect of the crisis would not hinder the recovery of overall sales in the tourism industry in coming years.
The overall North America tour operator software market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. The process also serves the purpose of obtaining an overview and forecast for the North America tour operator software market with respect to all the segments pertaining to the region. Also, multiple primary interviews have been conducted with industry participants and commentators to validate the data, as well as to gain more analytical insights into the topic. The participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants such as valuation experts, research analysts, and key opinion leaders specializing in the North America tour operator software market. Checkfront Inc; GP Solutions GmbH; Rezdy; TRAVEFY, INC; TRYTN; and Xola are among the players operating in the market.