north america green tea Market

The North America green tea market is accounted to US$ 1244.4 Mn in 2018 and is expected to grow at a CAGR of 6.4% during the forecast period 2019 – 2027, to account to US$ 2167.1 Mn by 2027.

Green tea is prepared from the Camellia sinens is plant. The leaf buds and dried leaves of the Camellia sinensis plant are used in the preparation of the green tea. It is prepared by pan-frying and steaming these leaves followed by drying them. Green tea is known to be beneficial against various health issues such as depression, various types of cancers such as lung cancer, liver cancer, colon cancer, gastric cancer, and many others. Some of the scientific studies have also proven that the consumption of green tea is beneficial in enhancing the thinking skills and also is helpful in lowering cholesterol and triglycerides in the body. Green tea is made from leaves and buds of Camellia sinensis, and it does not involve the process of withering and oxidation. Moreover, the consumption of green tea is known to prevent cancer, liver cirrhosis, obesity, blood pressure, and many other chronic diseases. A drink made combining green tea and lemon offers numerous health benefits as it has several anti-inflammatory and anti-microbial properties. The demand for unique flavored, rich aroma, and taste of green tea products is driving the growth of the green tea market.  However, green tea is expensive as it is more selective about the part of the tea plant that is being used. It is made using only the tea plant's new buds/leaves. Green tea leaves are not fermented and therefore do not undergo the process of oxidation as in the case of black tea. As flavor, aroma options increase, consumers may turn to green tea products as a convenient way to benefit their health. Currently, the RTD green tea beverage consumption is continuously growing with the rise in disposable income and increasing buying power of consumers.

The North America green tea market is segmented on the basis of type is segmented into green tea bags, green tea instant mixes, iced green tea, and loose leaf and others. The green tea is in demand due to its multiple health benefits. The green tea bag segment dominated the North America green tea market. Tea bags were discovered in 1904. A tea bag is a thin porous bag, filled with tea leaves. They can be opened and empty thus allowing the full-leaf tea to be filled by the tea brewer or the consumers. The green tea bags are generally made of filter paper, food-grade plastic, or silk cotton. The instant tea was invented in the 1930's but not sold until the late 1950's. The instant green tea became popular with the introduction of innovative products in the market. Once the tea is brewed and liquefied, it is then concentrated and dried into powder form. The amount of nutrients in the instant mix is said to be the same as the green tea brewed. An instant green tea mix dissolves quickly in the liquid medium and does not leave any residue. Iced green tea offers cool refreshment during hot days, along with certain health benefits. Unflavored iced green tea contains zero calories; however, sweetened version usually have less calories compared to soft drinks or juices. Once the loose leaf tea is soaked in liquid medium, the tea leaves have room to absorb ample water and expand as they infuse it. This allows the liquid to flow through the leaves and extract a wide range of vitamins, minerals, flavors, and aromas. Capsules or the dietary supplement are included in green tea.

North America green tea market is segmented based on country as – U.S., Canada and Mexico. U.S. led the North America green tea market amongst all the countries. Consumers in developed countries such as the US and Canada are shifting their preferences towards a healthy lifestyle and prefer products that provide health benefits. Therefore, the increasing health concern among consumers drives the growth of the green tea market in North America. Also, green tea product manufacturing companies in North America are continuously enhancing their product portfolio and introducing green tea with innovative flavours to meet the rising customers' demand. Regular consumption of green tea boost the immune system, maintain a healthy weight, reduces physical stress, and also reduce skin redness. Consumers in the US prefer beverages that offer functional benefits. This further propels the demand for the green tea market in US. The key factors attributing to the growth of green tea market in Mexico are rising health consciousness among the customers and increasing awareness related to the health benefits offered by the consumption of green tea. Green tea is used for weight management. Therefore, health-conscious and obese consumers are getting attracted to green tea products. Tea is very popular among Canadian consumers. Several research studies have proved that drinking green tea help to speed up metabolism and also helps to control weight. Moreover, drinking green also reduces the risk of colorectal cancer and prostate.

Some of the players present in North America green tea market are Finlays, Kirin Holdings Company, AriZona Beverage Co., Associated British Foods plc .,Nestle, ITO EN, Tata Global Beverages and Unilever.

The overall North America green tea market size has been derived using both primary and secondary source. The research process begins with exhaustive secondary research using internal and external sources to obtain qualitative and quantitative information related to the North America green tea market. Also, multiple primary interviews were conducted with industry participants and commentators in order to validate data and analysis. The participants who typically take part in such a process include industry expert such as VPs, business development managers, market intelligence managers, and national sales managers, and external consultants such as valuation experts, research analysts, and key opinion leaders specializing in the North America green tea market.