The North America fruit snacks market was valued at US$ 1,653.17 million in 2019 and is projected to reach US$ 3,027.70 million by 2027; it is expected to grow at a CAGR of 8.0% during the forecast period of 2020-2027.
Fruit snacks are processed and enriched sugary foods. The main ingredient in these snacks is refined sugar extracted from white grape juice and apple juice. These snacks are similar to gummy candies and are available in several flavors such as strawberry, raspberry, orange, and white grape. Fruit-based snacks are also produced by adding fruits in beverages and dairy products such as yogurt and smoothies to boost their nutritional aspect and enhance their taste. Fruit snacks contain nutrients such as potassium, vitamins, magnesium, and fiber that can help mitigate cardiovascular diseases, high blood pressure, and obesity. The growing demand of consumers for healthy and convenience food, and increasing consciousness toward health benefits of fruits are factors expected to facilitate market growth.
Based on type, the fruit snacks market is segmented into sweets and savoury, beverages, dairy, and others. In 2019, the sweets and savoury segment dominated the North America fruit snacks market.
Based on fruit family, the North America fruit snacks market is divided into apple, mango, banana, pineapple, berry, mixed, and others. In 2019, the mixed segment accounted for the largest share in the North America Fruit Snacks market.
Based on distribution channel, the North America fruit snacks market is segmented into supermarkets and hypermarkets, convenience stores, online retailing, and others. In 2019, the supermarkets and hypermarkets segment accounted for the largest share in the North America fruit snacks market.
Geographically, the North America fruit snacks market is segmented into the US, Canada, and Mexico. The rising per capita consumption of fruit-based snacks, high disposable income, and changing lifestyle are among the factors attracting consumers to buy functional food products. The ease in the availability of fruit snacks across various retail stores and online platforms in the US fuels the market for fruit snacks in the country. The rise in the inclination of millennials toward the adoption of convenience food with high nutritional portfolio drives the product growth in the US.
Bare Snacks; Crispy Green Inc.; General Mills Inc.; Ferrero; Mount Franklin Foods, LLC; Nutty Goodness, LLC; Seneca Foods; Sunkist Growers, Inc; SunOpta; and Welch's are among the major players present in the North America fruit snacks market.
The overall size of the North America fruit snacks market has been derived in accordance with primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants and commentators to validate the data, as well as to gain more analytical insights into the topic. The participants typically involved in this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants such as valuation experts, research analysts, and key opinion leaders, specializing in the fruit snacks market.
Impact of COVID-19 Pandemic on Fruit Snacks Market
The US recorded the highest number of confirmed COVID-19 cases in North America. This is likely to impact the food & beverage industry in the region as the supply and distribution chain is likely to get affected. In addition, the overall manufacturing processes and R&D activities will impact market growth.